• id

Process for Cosmetic Product Registration in Indonesia

Posted 23.06. 2015 by Cekindo / Last update on 22.06. 2017

Process for Cosmetic Product Registration in Indonesia Review by Michal Wasserbauer on 23. 6. 2015 Company Registration in Indonesia, Market Research in Indonesia, Work Permit in Indonesia, Product Registration in Indonesia, Local Partner Selection in Indonesia, Trade Mission in Indonesia, Company Formation in Indonesia, Company Establishment in Indonesia, Company Set Up in Indonesia, Payroll Outsourcing in Indonesia, Tax Reporting in Indonesia, Medical Product Registration in Indonesia, Medical Device Registration in Indonesia, Cosmetic Registration in Indonesia, Food Supplement Registration in Indonesia.
Rated
Warning: rand() expects exactly 2 parameters, 1 given in /home/cekindob/public_html/cekindo.com/wp-content/themes/cekindo_2016/single.php on line 28

The cosmetics sector in Indonesia has achieved 10% – 15% growth for past years.

This improvement might be happened caused by the increases of purchasing power and the massive marketing campaign.

The biggest consumer of cosmetic products in Indonesia are the people who lives in big cities, but the rural people also has showed higher enthusiasm in cosmetic products. This condition affected to the demand of cosmetics and toiletries which also has increased over the past years.

Badan Pusat Statistik or The Central Bureau of Statistics in Indonesia (BPS) reported imported cosmetics and toiletries for last 3 years, as below:

  • 2013: USD 541.6 million
  • 2014: USD 483.9 million
  • 2015: USD 453.4 million

The import number has decreased in 2014 and 2015 primarily die to the drastic fall in Rupiah/Dollar currency exchange, where Rupiah has lost 10% of its value against the dollar since November 2013. The research from Nielsen showed that Indonesian people’s preferences for cosmetics tend to use the global brands instead of local brands. 48% consumers choose global brands, 36% choose local brands, and the other 16% doesn’t have any specific preference.

The ASEAN Harmonized Cosmetic Regulatory Scheme states an ASEAN member countries must accept products that have been registered in another ASEAN member country; however, the regulation leaves final approval up to member states so it is still not yet valid and you need to register your cosmetic product in Indonesia.

Read also about:

 

The Regulations

The process of cosmetic product registration in Indonesia is regulated by Indonesian Agency for Drug and Food Control, also called by BPOM which is under Indonesian Ministry of Health. The regulations for cosmetic products are also issued by BPOM, there are:

  • Number 18 Year 2015: technical requirements for cosmetic materials.
  • Number 19 Year 2015: technical requirements for cosmetic.
  • Number 1 year 2016: technical guidelines for control of cosmetic advertising, and
  • Number 11 year 2016: application guidelines for hygiene sanitation and documentation in cosmetic industry group.

 

To be able to proceed product registration in Indonesia you need to have company in Indonesia or distributor/agent which will register your product under own Indonesian company.

This requirements look simple but actually can be very tricky since according to the Indonesian regulation you can register your product in Indonesia just under one company. It means that this company will receive after registration some kind of automatic exclusivity on your products even you did not sign any exclusive agreement since this company holds the product license (usually for 3 years) and without their approval, you can’t make any pre-registration on another distributor.

It is why to choose correct partner in Indonesia can be key factor of your future success, if you don’t prefer to register your company in Indonesia.

In this case we suggest you to register your products under third party which will provide you flexibility and possibility to cooperate with more local distributors and change them in same time without any complicated procedures.

Once you decided which company you will use for product registration, you need to initially submit online form with requested supporting documents to BPOM E-application to obtain a user ID and password for your company firs.

This user application can be conducted 1 (one) time, as long as there is no change in the applicant data. If data changes occur, your company must submit a data change notification or filed for readmission.

 

The List of Required Supporting Documents

  • Original Application Letter signed by the Director or the Proxy of Director and duly stamped.
  • Duly stamped Original Letter of Statement of the Responsible Person.
  • Copy of Import Identification Number (API).
  • Copy of Trading Business Permit (SIUP).
  • Copy of the Tax Identification Number (NPWP).
  • Copy of Importation Letter of Authorization in the form of General Certificate by Notary, in the case where the application is a company that has been authorized for import.
  • Pharmaceutical Industry Permit in case of Drug importation; h. PBF permit, for PBF that has been authorized by the pharmaceutical industry to conduct importation of drugi.
  • List of HS Code that will be imported.

Process of Cosmetic Product registration:

Once your company is registered at BPOM, you can start the process of product registering in the following steps:

  1. Document Preparation. You will need to prepare a set of documents related to the each of product.
  2. Product Submission. You will need to submit and receive a notification from BPOM for each product you want to register.
  3. Payment to BPOM. BPOM will collect the payment for each of submitted product registration.
  4. BPOM notification. In the regular process, BPOM will issue the notification in 2 weeks after they received your payment. Once it’s issued, you can import your product to Indonesia. The notification will be valid for three years and you can extend it.

 

Registration Process Time

Registration lead time will take around 1,5 until 2 months.

 

Validity of Product Registration

The Product Registration shall be valid for 3 years subject to renewal. Any change in the formulation which affect the function of the product and any change in the product claims shall require a new product registration.

 

During your product registration and import process you have to be aware also that:

  • All cosmetics products must comply with Indonesian National Standards (SNI), of testing. These include testing and limitations on microbial issues, the presence of heavy metals and the prohibited material.
  • All cosmetic products must meet safety, benefit, labeling, quality and claim requirements. These are spelled out in Indonesia Codex Cosmetics and other official lists of national standards.
  • All cosmetic products must follow precise rules for the labeling, production, packaging and advertising of cosmetics products in Indonesia.
  • Translation. Labels on all products have to be translated into Bahasa Indonesia. Proper translation is essential to ensure that all instructions, uses and cautions are accurate.

Complying with cosmetics regulations for successful importing does not have to be difficult. Cekindo is ready to assist your company and get your products into the hands of consumers soon. From market research to distributor selection, licensing, cosmetic registration or company registration, Cekindo is able to efficiently assist your company.

Contact us to get the detail required documents based on your products and also a customized quotation based on your needs.

 

Full name

Email

Phone Number

Country

Business Field

Message

References:



Do you like this article?

Get the latest Indonesian business issues regularly,
just one click away.



7 Responses to “Process for Cosmetic Product Registration in Indonesia”

  1. Gilbert Chua says:

    TO WHOM IT MAY CONCERN

    Dear Sir/Madam

    We are the sole distributor to 3 brands of Beauty Care products and we have great interest in bringing the Brands into Indonesia.

    We have started distributing in both Singapore and Malaysia as we have already attain the Notications or clearance from the relevant authorities.

    Please advice on how you could assist us in our Venture into Indonesia.

    Your prompt reply is very much appreciated.

    Thank you.

    Regards

    Gilbert CHUA
    Director
    EGC INTERNATIONAL GROUP
    Mobile: +65 9169 9666

  2. Libor Uhlík says:

    Dear Gilbert,

    Thank you for contacting us.

    Following your comment, Cekindo have experiences in assisting our client to register their cosmetic products through BPOM Indonesia. Those product should be registered to BPOM first under legal entity in Indonesia before you will be able to distribute it legally. This legal entity could be :
    1) Your own legal entity in Indonesia
    2) Appoint local distributor
    3) Appoint third party, like Cekindo

    We strongly suggest you to select reliable local partner since the local partner will distribute you product officially in Indonesia. Once you decide to appoint directly distributor in Indonesia, you should be very careful and select your partner properly since based on Indonesian regulation you can appoint only one official distributor which will hold the license for years. if your partner does not perform well, you cannot change them freely.

    Alternatively, you can use third party like Cekindo as we will register your products under our company (Cekindo as license holder). You will be more flexible to cooperate with more local distributors or in the event the cooperation with current distributor doesn’t run well, you will not face any challenges to have new distributor due to the registration process. Cekindo service give you the guarantee to transfer this license any time to your own company in the future or to another third party.

    For the further cooperation, our consultants are in touch with you.

    Should you have further inquiries, please feel free to ask us.

    Libor Uhlík

  3. Jiyeon Shin says:

    Hello,

    We would like to request Indonesia BPOM registration according to BPOM and NOMOR
    May we know the price information for each product registration (Product ID)?
    We need three different kinds of price information because selection of Indonesian importer is currenly underway.

    – Quotation for product registration(Product ID) + Indonesian importer API and etc.,
    – Quotation for label review

    Product list – There are 5 product we would like to register

    Make-up(Base/Whitening Cream)
    Make-up(Cushion/Pact)
    Peel off pack
    Body Scrub
    Make Up(Lip)

  4. Siti Junima Faradella says:

    Hi Jiyeon,

    Thank you for contacting Cekindo.

    Following your inquiries, we have wide experiences in assisting our clients from various industries to establish their company in Indonesia and assist them in the registering their products, includes cosmetics to the National Institution of Foods and Drugs (BPOM) as well as fulfill the license such as Import License. Based on your comment, your 5 products are considered as cosmetic products. However, please advise that the products should be registered under legal entity in Indonesia. Therefore, please advise if you already have legal entity in Indonesia to apply import license and registration ID to BPOM.

    For your reference, we will send you directly to your email our proposal for cosmetic registration in Indonesia as well as our business proposal include import license. We would be able to provide you our exact quotation after receiving the detail information from your side.

    Should you have further questions, please do not hesitate to contact us.

    Thanks and look forward to hear from you,
    Della

  5. Alex Seo says:

    Hello,

    We would like to request Indonesia BPOM registration according to BPOM.
    Could you give me the quotation for each product registration (Product ID)?
    We have no partner yet who will be responsible for distribution.

    Now I have been considering two option.
    Option A : Establishing the corporation + Registration
    Option B : Registration based on co-operation with local distributor.

    In addition, also please quote same.
    – Quotation for product registration(Product ID) + Indonesian importer API and etc.,
    – Quotation for label review

    Product list

    Water lotion
    Night Cream
    Essence
    Torner
    Sleeping Mask

  6. Alex Seo says:

    Hello,
    My email address I have put in the previous email is wrong. I am hereby copying the mail above with the correct email address. Mine is Alexseo@protonmail.com
    We would like to request Indonesia BPOM registration according to BPOM.
    Could you give me the quotation for each product registration (Product ID)?
    We have no partner yet who will be responsible for distribution.

    Now I have been considering two option.
    Option A : Establishing the corporation + Registration
    Option B : Registration based on co-operation with local distributor.

    In addition, also please quote same.
    – Quotation for product registration(Product ID) + Indonesian importer API and etc.,
    – Quotation for label review

    Product list

    Water lotion
    Night Cream
    Essence
    Torner
    Sleeping Mask

  7. Siti Junima Faradella says:

    Hi Mr. Alex,

    Thank you for contacting Cekindo

    Cekindo is a market-entry consulting firm based in Jakarta. Our company provides consulting services to enable foreign companies from various industries expand into the Indonesian market. We have a wide experience assisting companies from set up to secretarial services.

    Following your inquiry, we have wide experiences in assisting our clients in the registering their products, includes foods, beverages, cosmetics, and food supplement to the National Institution of Foods and Drugs (BPOM).

    Those product should be registered to BPOM first under legal entity in Indonesia before you will be able to distribute it legally. This legal entity could be :

    1) Your own legal entity in Indonesia
    The product could be registered under your own established company in Indonesia (PMA or Local Company)

    2) Appoint local distributor
    We strongly suggest you to select reliable local partner since the local partner will distribute you product officially in Indonesia.

    3) Appoint third party, like Cekindo
    Alternatively, you can use third party like Cekindo as we will register your products under our company (Cekindo as license holder).

    Please be kindly informed that to register a pharmaceutical product should be registered under a pharmaceutical manufacturer company. As far as the information that we currently have, OCI Corporation is registered as a representative office in Jakarta. We can assist you to establish a more suitable legal entity and register your products as well.

    Kindly advise which option suits your intention, thus we can advise further.

    Should you have further inquiries or questions, please do not hesitate to contact me as your consultant.

    Thank you and look forward to hear from you.

    Regards,
    Della

Leave a Reply