Posted 23.06. 2015 by Cekindo / Last update on 24.09. 2018
This improvement might be happened caused by the increases of purchasing power and the massive marketing campaign.
The biggest consumer of cosmetic products in Indonesia are the people who lives in big cities, but the rural people also has showed higher enthusiasm in cosmetic products. This condition affected to the demand of cosmetics and toiletries which also has increased over the past years.
Badan Pusat Statistik or The Central Bureau of Statistics in Indonesia (BPS) reported imported cosmetics and toiletries for last 3 years, as below:
The import number has decreased in 2014 and 2015 primarily die to the drastic fall in Rupiah/Dollar currency exchange, where Rupiah has lost 10% of its value against the dollar since November 2013. The research from Nielsen showed that Indonesian people’s preferences for cosmetics tend to use the global brands instead of local brands. 48% consumers choose global brands, 36% choose local brands, and the other 16% doesn’t have any specific preference.
The ASEAN Harmonized Cosmetic Regulatory Scheme states an ASEAN member countries must accept products that have been registered in another ASEAN member country; however, the regulation leaves final approval up to member states so it is still not yet valid and you need to register your cosmetic product in Indonesia.
The process of cosmetic product registration in Indonesia is regulated by Indonesian Agency for Drug and Food Control, also called by BPOM which is under Indonesian Ministry of Health. The regulations for cosmetic products are also issued by BPOM, there are:
This requirements look simple but actually can be very tricky since according to the Indonesian regulation you can register your product in Indonesia just under one company. It means that this company will receive after registration some kind of automatic exclusivity on your products even you did not sign any exclusive agreement since this company holds the product license (usually for 3 years) and without their approval, you can’t make any pre-registration on another distributor.
It is why to choose a correct partner in Indonesia can be a key factor for your future success if you don’t prefer to register your company in Indonesia.
Foreign investors make many mistakes when registering their cosmetics for distribution in Indonesia. We summarised the most frequent ones.
In this case we suggest you to register your products under third party which will provide you flexibility and possibility to cooperate with more local distributors and change them in same time without any complicated procedures.
Once you decided which company you will use for product registration, you need to initially submit online form with requested supporting documents to BPOM E-application to obtain a user ID and password for your company firs.
This user application can be conducted 1 (one) time, as long as there is no change in the applicant data. If data changes occur, your company must submit a data change notification or filed for readmission.
Once your company is registered at BPOM, you can start the process of product registering in the following steps:
Registration lead time will take around 1,5 until 2 months.
The Product Registration shall be valid for 3 years subject to renewal. Any change in the formulation which affect the function of the product and any change in the product claims shall require a new product registration.
Complying with cosmetics regulations for successful importing does not have to be difficult. Cekindo is ready to assist your company and get your products into the hands of consumers soon. From market research to distributor selection, licensing, cosmetic registration or company registration, Cekindo is able to efficiently assist your company.