Home Blog EOS Lens Captures Indonesian Market: Expansion Case Study Case Studies | Medical Device EOS Lens Captures Indonesian Market: Expansion Case Study InCorp Editorial Team 9 June 2025 3 minutes reading time Table of Contents Problem Solution Services Provided by InCorp Indonesia Custom and clearance processesChallenge and Cross Services Problem Headquartered in Korea, EOS Company Limited is a company established in 2002. The company manufactures soft contact lenses through the casting mold and provides diverse designs and colors. They have exported their product to more than 40 countries across the world. EOS decided to enter the Indonesian market in 2016. However, since the products of EOS Lens are classified as medical devices, they need to be registered at the Indonesian Ministry of Health before the company can carry out its importation and distribution activities on the product. Solution InCorp Indonesia (an Ascentium Company) delivered consulting services to EOS Lens, providing local knowledge regarding regulations and compliances to register its products, including framing a business model and product registration under third-party product license holders. EOS Lens needed to complete several steps during the product registration, including class assignation, evaluation, and verification of their product. InCorp Indonesia provided document management and promptly assisted EOS Lens in registering their business at relevant government institutions. In addition, we assisted EOS Lens in registering their first products before they were allowed to enter the Indonesian market. InCorp Indonesia helped design EOS Lens’ business model with the product registration in Indonesia under the third party to ensure that they can independently coordinate their business in the country, such as making future changes related to the distributors, product license holders, etc. Since EOS Lens had no local partner in the country, InCorp Indonesia assisted them by acting as their product license holder. This scheme allowed EOS Lens to be more flexible in selecting their distributors and partners, minimizing the risks they have to worry about in entering the new market. Further, InCorp Indonesia provided EOS Lens end-to-end assistance to ensure they complied with local regulations and standard processes. Services Provided by InCorp Indonesia EOS Lens appointed InCorp Indonesia as its principal consultant for their product registration and product license holder registration. InCorp Indonesia provided full assistance by ensuring EOS Lens was equipped with the market regulation knowledge of the country. InCorp Indonesia provided the following services during the initial stage: Product Registration Class Assignation for the product Evaluation Verification Product License Holder Legal documentation, import licensing, and invoicing Custom and clearance processesChallenge and Cross Services Because the medical product registration required significant documentation, InCorp Indonesia and EOS Lens had to collaborate constantly to ensure the timely and accurate processing of all requested documents required by local regulations. InCorp Indonesia helps to ensure that the documents are submitted on time to avoid extra costs and delays. InCorp Indonesia’s dedicated and professional product registration team handled the registration process. Result Since EOS Lens had no local partner in the country, InCorp Indonesia assisted them by acting as their product license holder. This scheme allowed EOS Lens to be more flexible in selecting their distributors and partners, minimizing the risks they have to worry about in entering the new market. EOS Lens can now successfully import and distribute its products through multiple distributors in Indonesia, allowing them to achieve greater market efficiency. Furthermore, their product registration was finished in a timely manner. Read Full Bio Verified by Daris Salam COO Indonesia at InCorp Indonesia With more than 10 years of expertise in accounting and finance, Daris Salam dedicates his knowledge to consistently improving the performance of InCorp Indonesia and maintaining clients and partnerships. Frequently Asked Questions Get in touch with us. Lead Form Subscribe Full NameEmailPlease provide corporate email where possiblePhone NumberOffice SetupWhich city are you planning to expand into?JakartaSemarang/Central JavaBali/LombokBatam/SumateraSurabaya/East JavaOther ProvincesType of Service- Please Select -[SPECIAL PACKAGE] Company Registration + Office Package (20% OFF)[SPECIAL PACKAGE] Product Registration + License Holder (20% OFF)Business SetupAccounting and TaxHR & Payroll servicesImmigration ServicesProduct Registration and ImportCompliance and Secretarial ServicesBusiness AdvisoryMore ServicesType of Service- Please Select -[SPECIAL PACKAGE] Company Registration + Office Service (20% OFF)[SPECIAL PACKAGE] Comprehensive Industrial Package (15% OFF)Business SetupAccounting and TaxHR & Payroll servicesImmigration ServicesProduct Registration and ImportCompliance and Secretarial ServicesBusiness AdvisoryMore ServicesType of Service- Please Select -[SPECIAL PACKAGE] Company Registration + Office Service (20% OFF)[SPECIAL PACKAGE] Comprehensive Industrial Package (15% OFF)Business SetupAccounting and TaxHR & Payroll servicesImmigration ServicesProduct Registration and ImportCompliance and Secretarial ServicesBusiness AdvisoryMore ServicesType of Service- Please Select -[SPECIAL PACKAGE] Company Registration (25% OFF) + Office Space (Private Office 30% OFF)[SPECIAL PACKAGE] Company Registration + Investor KITAS (25% OFF)[SPECIAL PACKAGE] Accounting + Tax Services+ Annual Fintax Report (20% OFF)[SPECIAL PACKAGE] Payroll Services for Executive Role (20% OFF)Business SetupAccounting and TaxHR & Payroll servicesImmigration ServicesProduct Registration and ImportCompliance and Secretarial ServicesBusiness AdvisoryMore ServicesType of Service- Please Select -[SPECIAL PACKAGE] Company Registration (20% OFF) + Office Service (25% OFF)[SPECIAL PACKAGE] Company Registration + Micro Finance Services (25% OFF)[SPECIAL PACKAGE] Property Assistance: Due Diligence + AJB Purchase/Lease Agreement (25% OFF)Business SetupAccounting and TaxHR & Payroll servicesImmigration ServicesProduct Registration and ImportCompliance and Secretarial ServicesBusiness AdvisoryMore ServicesType of Service- Please Select -Business SetupAccounting and TaxHR & Payroll servicesImmigration ServicesProduct Registration and ImportCompliance and Secretarial ServicesBusiness AdvisoryMore ServicesServices Company Registration Renting Virtual and Serviced Office Mergers and Acquisitions Business and Import Licenses Corporate Recovery and Insolvency Closing of Company (Dissolution) Land and Property Ownership Shelf Company Local NomineeServices Accounting and Tax Reporting Audit and Review Transfer Pricing Compliance Tax RefundHuman Resource Sub Services Payroll Outsourcing Employer of Record Recruitment and HR Establishment Employment ServiceServices Business Visa Work Permit and KITAS Dependent Visa (Spouse and Family) OtherBusiness Visa Subservices Business Visa Visit Visa Visa ExtensionServices Medical Device Beauty (Skincare and Cosmetic) Food and Beverage Health Supplement Household Product Halal Certification TrademarkServices Legal Consultation Legal Agreement Service Due Diligence and Background Check Company Documents RevisionBusiness Advisory Business Advisory Services ESG Reporting & Advisory Internal Audit Risk ManagementMore Services Market Research and Analysis Local Distributor and Partner Bank AccountMessageSubmit What you’ll get A prompt response to your inquiry Knowledge for doing business from local experts Ongoing support for your business Disclaimer The information is provided by PT. Cekindo Business International (“InCorp Indonesia/ we”) for general purpose only and we make no representations or warranties of any kind. We do not act as an authorized government or non-government provider for official documents and services, which is issued by the Government of the Republic of Indonesia or its appointed officials. We do not promote any official government document or services of the Government of the Republic of Indonesia, including but not limited to, business identifiers, health and welfare assistance programs and benefits, unclaimed tax rebate, electronic travel visa and authorization, passports in this website.