Imported Snacks in Indonesia: How the Import Process Really Works

Importing snacks into Indonesia involves multiple steps, including permit applications and product registration, which can take several weeks. Understanding the typical timelines helps importers plan shipments and avoid unexpected delays.  

Indonesia’s rapidly growing consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) sectors attract global snack brands, yet government oversight remains firm, especially for packaged food products. 

These regulatory layers often slow entry, making structured import assistance essential to ensure smooth compliance and on-time distribution. 

Why Importing Snacks into Indonesia is Complex 

Importing snacks into Indonesia is challenging due to strict and evolving regulations. Permendag 23/2025 imposes tighter controls on food and beverage imports, which impacts how snack brands plan their shipments and maintain compliance. Key factors increasing the complexity include: 

• Controlled import categories that require special approvals 
• Quota limits on certain packaged food products 
• Stricter monitoring of fast-moving consumer goods (FMCG) at entry points 

Alongside trade rules, BPOM sets technical requirements for safety, labeling, and product registration. Key BPOM obligations include: 

• Product registration for each SKU 
• Laboratory testing for ingredients and safety 
• Bahasa Indonesia labeling compliance 

These steps often slow market entry, which is why many importers rely on structured import assistance to feel supported and reduce compliance concerns. 

Regulatory and Import Requirements for Imported Snacks in Indonesia 

Importing imported snacks into Indonesia requires compliance with strict procedures overseen by BPOM and the Ministry of Trade. Snack products cannot be distributed until they receive formal approval from BPOM. This applies to all consumer packaged goods, including packaged food products imported through FMCG channels. Importers must ensure the following steps: 

BPOM Distribution Permit 

Before any snack product enters the retail market, BPOM must issue a Distribution Permit (Izin Edar). This confirms the product has passed safety reviews, formulation checks, and labeling evaluations. 

Product Registration for Each SKU 

Each snack variant must be individually registered with BPOM. Importers must submit: 

• Full ingredient lists 
• Nutritional information 
• Packaging samples 

This ensures traceability and consistency across all product types. 

Compliance with Indonesian Labeling Standards 

Labels must meet Indonesian requirements, including: 

• Bahasa Indonesia descriptions 
• Nutritional facts and ingredients 
• Allergen statements 
• Production and expiry dates 
• Importer name and address 

These details must appear clearly on every package to meet BPOM standards.

READ MORE:

• Why You Need a Product License Holder to Import and Distribute to Indonesia
• How Import Restructuring Helps Businesses Benefit from HS Codes and FTAs
• Understanding HS Code Assessment: Importance and How to Check

Valid Import Permit (API-U / API-P) 

Importers must hold the correct import license that matches their business activity. These permits determine who is legally allowed to import and distribute FMCG products. 

Mandatory Import Documentation 

Importers are required to prepare complete documentation, such as: 

• Invoice and packing list 
• HS code classification 
• Certificate of analysis (when applicable) 
• Proof of compliance with supply chain compliance obligations 

Accurate documentation is key to avoiding customs delays or product rejection. 

Post-Import Monitoring 

Even after approval, BPOM may conduct checks such as: 

• Facility inspections 
• Random sampling 
• Verification of ongoing compliance 

This monitoring ensures that imported snacks remain safe and compliant throughout their distribution cycle. 

Common Import Challenges Faced by Imported Snack Brands 

Importers of imported snacks often face operational and regulatory hurdles that slow down market entry. These challenges affect documentation, customs clearance, and overall supply chain compliance for consumer packaged goods and FMCG shipments. 

• Errors in HS Code classification, Product Descriptions, or Labeling: This often cause delays or rejections at customs. Implementing thorough review processes can help importers prevent these issues and ensure smooth clearance. 
• Delays Caused by Health and Safety Inspections: Packaged food products may face extended inspections when certifications or supporting information are incomplete. 
• Higher Duties and Taxes: Incorrect product classification can result in snack items being placed in tariff categories with higher rates. 
• Restrictions on Specific Snack Types: Certain ingredients or snack categories may be on restricted lists, increasing the risk of delays or rejections.

How Import Assistance Supports Market Entry for Imported Snacks 

Importing imported snacks into Indonesia requires navigating permits, documentation, and compliance checks. Professional import assistance can make you feel more in control and confident in your market entry process. 

• Import Permit Assessment & Document Preparation: Reviews your products and business needs, prepares required documents, including NIB via the OSS system, and identifies the correct permits. 
• Import Permit Assistance: Coordinates with BKPM and the Ministry of Trade while advising on HS codes, regulations, and licensing requirements. 
• Ongoing Compliance & Advisory: Provides continuous guidance to keep documentation, labeling, and procedures aligned with Indonesia’s regulatory standards. 

This support helps snack brands import products more efficiently and with fewer regulatory risks.

Strengthen Your Snack Import Strategy with InCorp 

To simplify the import journey and avoid costly delays, snack companies can rely on InCorp Indonesia (an Ascentium Company), which is designed specifically for regulated goods such as packaged food products. 

• Ensures your import permits are applied correctly and fully compliant 
• Reviews your products to determine the right licensing approach 
• Prepares and manages all required documentation, including NIB 
• Coordinates directly with BKPM and the Ministry of Trade 
• Advises on HS codes, regulations, and snack-specific requirements 
• Provides ongoing compliance support to prevent penalties or rejections 

Fill out the form below to focus on growth while ensuring every regulatory step is managed correctly from start to finish.

Frequently Asked Questions