make your villa in bali extraordinary

6 Tips for Making Your Villa in Bali Extraordinary

  • InCorp Editorial Team
  • 14 November 2018
  • 8 minute reading time

Welcoming about 5.7 million foreign tourists in 2017 alone, it is no surprise that Bali continues to be one of the top holiday destinations in the world to visit, as well as one of the world’s most desirable places to live in. The breathtakingly beautiful landscape, friendly culture and all-year tropical weather in this glorious island are what make foreigners want to invest in a villa in Bali — for short holiday getaway, permanent stay, retirement or even to get a handsome profit out of it.

It is obvious that foreigners can’t get enough of Bali and there is no way to destroy their entrepreneurial spirits.

Even with the certain restrictions implemented by the Indonesian government on foreigners to own property, with a little bit of effort and the assistance from the legit consultant, foreigners are still able to uncover completely legal methods to obtain their dream villas.

Interested in running a hotel in various Indonesian cities? Read our article about Hospitality Market in Semarang and Its Rich Business Opportunities.

Bali has experienced an ascending growth in the property market for the past decade.

According to a report by, the villa rental market in Bali currently represents 35% of the market in the Asia Pacific, with an 18.3% surge in 2017, and is worth approximately USD 138 million.

Over the past five years, there are at least 1,000 luxury villas built in Bali for holiday rentals, and 3,000 villas are available full-time for rental in Bali on a short-term basis.

In this enormous number of villas in Bali, one might be wondering what the key aspects that separate the successful ones from the others are.

In this article will guide you on how to make your own villa in Bali extraordinary and stand out among the crowd.

How to Make Your Villa in Bali Extraordinary

1. Know the Popular Locations

The return on investment and capital gains on villas in Bali could be extremely high — only when you choose the right location — the one that corresponds with the concept of your villa.

Villa rentals in Seminyak and Cangguoffers the highest return among other locations in Bali. Seminyak is the most popular villa’s location in Bali, with an awing 45% villa demand, taking up almost half of the villa market in Bali.

Besides, other high-demand villa areas include Ubud, Kuta, Amed, and Uluwatu, and Oberoi streetdue to its close proximity to the beach that most tourists are looking for.

Depending on the tourists you cater to, here’s the summary of the areas< with different vibes and activities that you might want to take into consideration for choosing your villa: Seminyak

A hip and chilled environment with stylish restaurants, shops and beach lounges, named the lifestyle and fashion capital of Southeast Asia, suitable for trendy vacation.


Investors are jumping at purchasing villas in Canggu due to its modern suburb feel and surfer culture with extraordinary dining options.

This alternative place to Seminyak is also favoured due to its big field of rice paddies and travellers are able to enjoy the Sunday music lessons while eating healthy organic food.


A lot of huge shopping malls and partying spots for a younger crowd who loves to have a good time close to the beach.


For those who would prefer to indulge in Bali’s stunning nature and traditional Balinese culture. This area is the hot spot for a meditation retreat, yoga lessons, and therapeutic Balinese massages.


How can we forget one of the most popular outdoor activities in Bali? Most travellers settle in Uluwatu for its beautiful beaches and good waves for surfing. Let’s not forget that an ocean view is a must for rental villas here.


The shipwreck diving and snorkelling for beautiful corals are the activities that boost the villa market in this area.

2. Understand Pros and Cons of  Your Location

One thing investors should take note as well is that if your villa is in a centralised location, in walking distance to the beach, close to shops and restaurants, it will probably be rented out most of the time with attractive profits, but you have to face tough competition.

On the other hand, more and more tourists dream of a perfectly quiet place far from the busy streets, rushing people and noisy motorbikes. They rent villas outside the popular areas, so they are able to immerse themselves into the real Balinese atmosphere.

Whatever the location of your villa is, you must be sure that it corresponds to the overall concept of your accommodation as well as to the services you offer.

3. Think Twice about Number of Rooms

Quantity or quality. Are you going to accommodate masses or you are into providing individuals with the unforgettable experiences? When you decide on your preferences, you should also think about the structure of your accommodation. Would a villa do your ambitious plans or a hotel would suit your dreams better?

As a leader in luxury accommodation and holiday paradise, Bali offers villas in several types from 3 to 4 bedrooms. Three-bedroom villas with an average rate of US$350 are the most popular followed by the four-bedroom villas with an average rate of US$580.

Also, you should not forget that as an accommodation provider you would need to take care of different licences based on a number of rooms your villa has.

Get to know more about homestay and hotel licence in our article Running a Villa in Bali – A Detailed Guide to Get It Right and Legal.

4. Style Matters

With so many rental villas available in Bali, your villa will need to be in a style that is in favour of tourists’ preferences.

The majority of tourists from Australia (1.1 million people out of the 5.7 million foreign visitors in 2017), Singapore, Hong Kong and other European countries such as the UK, France, and the Netherlands prefer villas of modern and minimalist style.

Apart from that, European holidaymakers have shown a liking for traditional yet modern Balinese styles with locations closer to nature and scenery. Villa rentals away from the daily hustles are great for privacy and space for their perfect holiday.

5. Make Your Travelers Happy

After owning your villa, it doesn’t mean that the money will just come rolling in. Making your travellers, a.k.a your customers happy is also very important. There are things you can do for your travellers to feel at home, as well as some pitfalls you can avoid.


How often your villa is cleaned will determine how frequently your customers will choose your villa. For every rental accommodation in Bali,hygienic conditions are the top priority travellers will look at.

The mattress

A cheap mattress doesn’t work out. A quality mattress determines a good night sleep, and its end result is a happy customer. Remember to put on mosquito net around the bed and make sure the AC is functional as Bali is a tropical place that is prompt to mosquito growth.

Speedy Wi-Fi

A weak or almost non-existent Wi-Fi is a big no-no for travellers. Many visitors nowadays are digital nomads, as well as entrepreneurs who are constantly on the go and need to stay connected to their businesses and family. Make sure your Wi-Fi is fast and does not get disconnected frequently.

Friendly Staff/Host Doing their Homework

A host or staff who is always attentive and able to answer to villa renter’s questions specifically is a big plus to traveller’s experience. Do your homework and be helpful — know what is interesting around the areas of your villa, the transportation, and other amenities.

If you’re not able to be the host yourself, hire someone local and experienced to do that for you.

6. Broaden Your Services

Remember, providing a bed and shelter is not enough. Be unique and offer a number of unforgettable experiences to your customers. Here, we present a few tips that will help you to stand out from the average:

  • cooking lessons
  • wedding ceremonies
  • hiking trips
  • snorkeling
  • watching sunrise or sunset
  • social activities in cooperation with local NGOs
  • surfing lessons

How Cekindo can Assist

There you have it. For first-time property investors or even experienced investors, these tips ring true for all of you. Thinking to get your hands on a villa on this gorgeous island but don’t know how to start?

Talk to Cekindo right away, and with our right guidance and support, the shiny villa in Bali and lucrative property portfolio will soon be yours.

David Susandi

Branch Manager – Bali Office at InCorp Indonesia

Holding 11 years of experience in various roles, including project manager, operational manager, and corporate strategist, David Susandi is a prominent figure for many entrepreneurial organizations expanding in Indonesia.

Get in touch with us.

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Frequent Asked Questions

Indonesian regulations separate local companies from foreign companies. Generally, foreign-owned companies (PT PMA) have more limitations than their local counterparts (Local PT). However, to pursue more foreign direct investment in the country, the government has taken several bold initiatives to increase the ease of doing business and provide numerous attractive incentives for foreign investors.

Yes, this mainly applies to import and export businesses. Instead of establishing a company, you can use an under-name import service, an importer of record.

It should take between 30 to 45 days.

There are two main types, namely, primary business licenses and non-primary business licenses. The primary ones commonly apply to various industries, such as general and industrial business licenses. Additional non-primary ones are included, depending on the operations of your business. Examples of non-primary business licenses are operational and commercial licenses.

Yes, you must apply for it to be able to issue work permits for your foreign employees. This permanent business license is also a prerequisite for the applications for other business licenses and import licenses.