multi level marketing licence in indonesia

An Introduction to A Multi-Level Marketing License in Indonesia

  • InCorp Editorial Team
  • 7 November 2018
  • 3 minute reading time
Multi-level marketing in Indonesia has recorded positive growth recently and became a potential market to venture into.

Definition of MLM

Multi-Level Marketing (MLM) is a marketing strategy or business model for which is characteristic that the income of distributors includes their personal sales and a percentage of the profits from the sales team they recruit. Multi-level marketing in Indonesia has become increasingly popular.

Many MLM brands such as Tupperware and Oriflame have already established their authority in Indonesia, with many others ready to enter the market.

In order to guarantee your business success in this flourishing sector without ending at the other side of the law in Indonesia, you need to get the correct multi-level marketing license.

In this article, we will tell you all about the requirements and conditions for compliance.

Requirements and Conditions for Multi-Level Marketing Indonesia

Before applying for an MLM license for sales and marketing activities, you need to register a company in Indonesia.

If you are a foreigner, you need to keep in mind that maximum foreign ownership of 95% is allowed for MLM entities, as described in the Negative Investment List (NIL).

Once you have incorporated your company, you can move on with applying for the so-called SIUPL (Surat Izin Usaha Penjualan Langsung). According to the Indonesia Investment Coordinating Board (BKPM), multi-level marketing or direct selling companies in Indonesia are required to obtain a SIUPL license for operation and business activities.

There are two types of SIUPL licenses – provisional SIUPL and permanent SIUPL.

In order to qualify for either of the SIUPL licenses, you need to follow the proper steps and get ready the right documents such as:

  • Business partner compensation plan
  • Code of Ethics and other company regulations.

Differences between Provisional SIUPL and Permanent SIUPL

The validity of provisional SIUPL is one year. Once a company’s provisional SIUPL is approved, they can apply for a permanent SIUPL, which is granted for 5 years.

The process and requirements of applying both types of SIUPL are almost the same. The only difference is that while applying for a permanent SIUPL, you will have to present your company’s financial statement and provisional SIUPL.

Prohibited Activities under SIUPL

Businesses with SIUPL are prohibited from performing the following activities:

  1. Offer, promote, and, advertise goods and/or service different to the actual condition.
  2. Offer goods and/or services in manners that may cause physical and psychological interference against the consumer
  3. Offer goods and/or services by mentioning the standard clause in the agreement that is against the provisions of the legislation in regards to the protection of consumers.
  4. Sell goods and/or services without the registration mark
  5. As a business partner, gain benefits through registration or membership dues unfairly
  6. Receive membership registration as business partners by using the same name more than once
  7. Persuade a business partner to buy goods and/or services for own use or sale in huge quantities-exceeding his/her ability to sell
  8. Sell or market goods and/or services listed outside the MLM system specified by SIUPL.
  9. Trade business for public funding
  10. Establish prohibited marketing network
  11. Trade business out of SIUPL’s scope
  12. Sell and/or market goods and/or services that are outside of SIUPL
  13. Sell and/or market goods whose product label does not display the direct-selling company name

Multi-level marketing is one of the most prosperous business types in Indonesia and should not be ignored by ambitious entrepreneurs. Read more about company registration before you decide to start one, and contact us!

Pandu Biasramadhan

Senior Consulting Manager at InCorp Indonesia

An expert for more than 10 years, Pandu Biasramadhan, has an extensive background in providing top-quality and comprehensive business solutions for enterprises in Indonesia and managing regional partnership channels across Southeast Asia.

Get in touch with us.

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We do not act as an authorized government or non-government provider for official documents and services, which is issued by the Government of the Republic of Indonesia or its appointed officials.

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Frequent Asked Questions

There are three things business owners need to consider before setting up a business in Indonesia: the type of business entity, capital requirements, and regulations.

Indonesian regulations separate local companies from foreign companies. Generally, foreign-owned companies (PT PMA) have more limitations than their local counterparts (Local PT). However, to pursue more foreign direct investment in the country, the government has taken several bold initiatives to increase the ease of doing business and provide numerous attractive incentives for foreign investors.

There are two main types, namely, primary business licenses and non-primary business licenses. The primary ones commonly apply to various industries, such as general and industrial business licenses. Additional non-primary ones are included, depending on the operations of your business. Examples of non-primary business licenses are operational and commercial licenses.

Yes, you must apply for it to be able to issue work permits for your foreign employees. This permanent business license is also a prerequisite for the applications for other business licenses and import licenses.