Home Blog Reasons to Register Cosmetic Products Line You’re Selling in Indonesia Beauty | Indonesia | Product Registration Reasons to Register Cosmetic Products Line You’re Selling in Indonesia InCorp Editorial Team 5 May 2025 5 minutes reading time Table of Contents What It Takes to Open a Cosmetic Products Business in Indonesia The BPOM Registration Process What to Expect from a Local Agency How to Select a Local Agency in Indonesia Indonesia’s cosmetic market currently amounts to more than $1.5 billion. Indonesian halal cosmetic products gain a steady growth of up to 20% annually. 86% of Indonesia’s population is Muslim, and halal certification for imported products will soon be implemented. It is not surprising that halal cosmetic products are continually in demand in the local market. Because of the increasing consumption of cosmetic products by urban dwellers and recently those in rural areas, the Industry Minister of Indonesia, Mohamad S. Hidayat, forecasted that Indonesia would be among the top three markets in Asia-Pacific in the next 10 years. Because makeup consumption in Indonesia is increasing, the rise of cosmetic product registration has also increased exponentially. Huge and established global companies, such as L’Oréal, have already set up their factories in Indonesia and opened numerous branches nationwide. What It Takes to Open a Cosmetic Products Business in Indonesia BPOM is the Indonesian Agency for Drug and Food Control. It has laid out a stringent set of guidelines on cosmetic importation and distribution within the country, which has helped curb the illegal importation and hazardous consumption of cosmetic products in Indonesia. In Indonesia and other countries, imported products have to be registered and approved by BPOM. However, a foreign investor or distributor must know certain things about BPOM Indonesia registration. First, register every product and its variation separately at the BPOM. This is also important if you intend to market hundreds to thousands of cosmetic products in Indonesia. You must have the same number of registrations to offer the products legally. Another thing to consider is that you would need a local agent or business partner in Indonesia. This local partner will help you obtain a certificate or a distribution permit. The local business partner will also become the license holder, importer, and distributor. Related article: The Latest Regulation on Exporting Cosmetics to Indonesia The BPOM Registration Process As mentioned earlier, the BPOM Indonesia registration process requires you to obtain a local agency to obtain an import license. Aside from that, the local agency will also represent the foreign company’s presence in Indonesia. A foreign distributor could not operate legitimately within the country without a local agency. Finding a local partner to get your license from the BPOM without strain also requires you to find a well-reputed local agency. Aside from obtaining necessary licenses and permits to operate in Indonesia, the ASEAN Harmonized Cosmetic Regulatory Scheme also requires companies to complete an online application. Through this application, the company can distribute cosmetic products in Southeast Asia and obtain the permit; once again, a foreign company needs a local counterpart. Otherwise, it should establish its own company in Indonesia. What to Expect from a Local Agency A local agency can do more than assist a foreign company in obtaining an aesthetic product registration. Some of the services that you can expect from these agencies include the following: Market Research This includes gathering information about the marketability of a particular cosmetic product. For instance, what are halal cosmetics’ chances of being patronized in Indonesia? Will a new line of organic cosmetic products sell in the rural areas of Indonesia? The company can easily decide whether to push for a BPOM registration with such initial information. Distributor Selection There are numerous distributors around Indonesia. A foreign company needs to partner with a trusted, established distributor. This distributor will hold the product license for years. Having the right local partner will ensure the marketability of a product. Also, it is crucial to avoid penalties and legal sanctions by the Indonesian government. Licensing Under the recent Indonesian Law, only registered products from licensed distributors can circulate in the Indonesian market. Purchasing products directly from cosmetic companies abroad and selling them locally by Indonesians without a license is illegal. This activity is punishable by imprisonment of up to 15 years and a penalty of IDR 10 million. Cosmetic Registration or Company Registration Every cosmetic product and its variation should have its own registration. In addition, the company that aims to distribute these products must also obtain BPOM Indonesia registration. When the product is registered, BPOM issues a notification and a registration number. The registration number is printed on the product’s packaging and is valid for three years. The company can extend the registration upon proper application afterwards. The company should import cosmetic products every six months to keep the permit valid for three years. Guide to Doing Business in Jakarta Mailchimp Free eBook Indonesia Business Insight Subscribe Full NameEmail I have read InCorp's Privacy Policy and agree to InCorp using my information provided to contact me about related content, and services.*Subscribe How to Select a Local Agency in Indonesia There are many local agencies in Indonesia that can help you with your licensing and registration needs. InCorp Indonesia is an established and reputable Indonesian consulting firm specializing in local representation and business setup to efficiently assist you in obtaining registration for your cosmetic products and your company. Our company has been in the business for several years now and is servicing foreign companies who want to introduce imported cosmetic products to the local markets of Indonesia. You can visit our website at InCorp Indonesia (an Ascentium Company) for more information on how we can assist you with your registration process and how you can efficiently take your skin care products an inch closer to your target markets. You can also refer to our client testimonials to find out what our select clients have to say about our service delivery and how we helped them obtain cosmetic product registration until they were strengthened and became viable entrants in the Indonesian market. Click the “Clients” tab on our website to see the long list of companies we have assisted in Indonesia. Read Full Bio Verified by Daris Salam COO Indonesia at InCorp Indonesia With more than 10 years of expertise in accounting and finance, Daris Salam dedicates his knowledge to consistently improving the performance of InCorp Indonesia and maintaining clients and partnerships. Frequently Asked Questions Is halal registration required for all products in Indonesia? Under the latest regulations on Halal Product Assurance, the mandatory requirement for halal certification has been expanded to encompass a wide range of consumer products in Indonesia. This change, which was previously voluntary, now dictates that various items must obtain halal certification. Initially, the certification focus has been on food and beverage products, with the deadline for compliance set for October 17, 2024 What if my product has been registered under a local distributor, and I decide to transfer the license to my company or another distributor? You can transfer the license if your local distributor agrees to change the product license holder. What requirements are needed if my Indonesian company registers the product? Register the product with BPOM (National Agency of Food and Drugs) and MoH (Ministry of Health). The type of testing and document requirements depend on the type of product you want to register. Also, the time frame for registration could vary between 3 to 15 months. Do all the products sold in Indonesia need to be halal registered? According to the latest provision regarding Halal Product Assurance, halal certification for many consumer products in Indonesia that was previously voluntary has now been mandatory. Food and beverage products are the first Halal certified before 17 October 2024. Get in touch with us. 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Cekindo Business International (“InCorp Indonesia/ we”) for general purpose only and we make no representations or warranties of any kind. We do not act as an authorized government or non-government provider for official documents and services, which is issued by the Government of the Republic of Indonesia or its appointed officials. We do not promote any official government document or services of the Government of the Republic of Indonesia, including but not limited to, business identifiers, health and welfare assistance programs and benefits, unclaimed tax rebate, electronic travel visa and authorization, passports in this website. More on Beauty How to Easily Access The OSS Login System in Indonesia Read more Your Guide to Setting up a Convenience Store in Indonesia Read more Horror Stories, Fake Agents and Visas in Indonesia Read more