Home Blog 5 Indonesian Trademark Registration Guide to Avoid Common Mistakes Indonesia | Product Registration | Trademark Registration 5 Indonesian Trademark Registration Guide to Avoid Common Mistakes InCorp Editorial Team 27 December 2023 3 reading time Table of Contents The Importance of Trademark Registration in Indonesia The IKEA Case: A Cautionary Tale Five Common Trademark Registration Mistakes to Avoid Register Your Trademark with InCorp Indonesia When starting a business in Indonesia, one crucial consideration is understanding the Indonesian trademark registration guide. It is imperative to know whether to trademark your business name and logo. Trademark registration offers invaluable protection for your intellectual property (IP) and ensures long-term security for your business. This guide will explore the benefits of trademark registration and highlight the five most common mistakes to avoid. The Importance of Trademark Registration in Indonesia Due to the rapidly growing market and increased competition, the Indonesian trademark registration guide is essential for businesses operating in Indonesia. By registering your trademark, you secure exclusive rights to your business name and logo, preventing others from using or imitating them. This safeguard is especially crucial in a “first-come-first-served” system, where the first applicant gains trademark ownership. Read more: Trademark Registration in Indonesia Simplified The IKEA Case: A Cautionary Tale An example of the significance of trademark registration is the case of IKEA, the Swedish furniture giant, losing its trademark dispute to PT Ratania Khatulistiwa, an Indonesian rattan furniture company. Despite registering its trademark twice, IKEA only actively used it for commercial purposes for three consecutive years, leading to the loss of its brand. This serves as a stark reminder that inactive trademarks are vulnerable to challenges. Five Common Trademark Registration Mistakes to Avoid Following the Indonesian trademark registration guide, here are five mistakes you can avoid before registration. 1. Waiting Until the Last Minute Prompt trademark registration is vital, as delaying the process may result in others hijacking your unique trademark, potentially harming your brand’s reputation. 2. Neglecting Proper Research Conduct thorough market research to ensure your intended trademark does not infringe upon existing trademarks. This step will prevent unintentional trademark violations and legal consequences. 3. Overlooking the Investment Aspect View trademark registration as an investment rather than a mere expense. Safeguarding your brand and IP is crucial for long-term growth and global success. 4. Presuming Brand Popularity Will Suffice Do not assume that a famous brand name alone will protect your business in Indonesia. Active use of the trademark is essential to maintain its legal standing. 5. Revealing Sensitive Information Avoid sharing confidential business information without proper protection. Disclosing trade secrets can lead to competitors taking advantage of your intellectual property. Register Your Trademark with InCorp Indonesia Trademark registration is fundamental in safeguarding your business’s brand and intellectual property in Indonesia. By avoiding common trademark registration mistakes, you can ensure the longevity and success of your business in a competitive market. Remember, trademark registration is not just an expense but a strategic investment for the future. Let InCorp Indonesia helps you take proactive steps to secure your business with our trademark registration services in Indonesia today. Read Full Bio Daris Salam COO Indonesia at InCorp Indonesia With more than 10 years of expertise in accounting and finance, Daris Salam dedicates his knowledge to consistently improving the performance of InCorp Indonesia and maintaining clients and partnerships.