The EdTech companies in Indonesia are experiencing a positive trend of growth. The tremendous and innovative youth force is the main driver for the growing sector. The positive impact can be traced back since the literacy of today’s youth began with technology.
The use of tech devices has inevitably seen a significant rise since the pandemic started in early 2020. Therefore, it seems fair that more people depend on the internet.
The Promising Scene of EdTech Business in Indonesia
Internet usage accounts for 74% of the entire population of Indonesia. Naturally, the EdTech industry will benefit from this as well. Applications created by EdTech advocates are accessible to kids from anywhere.
With the expansion of technology and internet speed, this sector will keep seeing expansion and rapid growth. Similar to the usage and reliance on the internet and technology, there has been an incredible rise in the EdTech sector.
Momentum For Growth
In fact, more people are using education technology with each passing day. Due to restrictions imposed in the earlier days of the pandemic, both educators and students must shift to online learning.
Ruangguru and Pijar are a few platforms that have used this momentum well by offering online courses.
Not to mention, EdTech companies in Indonesia often provide webinars or training that may improve the abilities of both teachers and pupils. Therefore, EdTech companies in Indonesia can position themselves as a need for education and social development to the people for their next venture.
Why Start an EdTech Company is A Good Thing for Business?
EdTech companies are suitable for further pushing for the growth of Indonesian youth and have proven to be vastly profitable.
According to a poll by Dailysocial.id, EdTech held the top spot as the most widely used digital application by the end of the first quarter of 2022, with a share of almost 51%.
Zenius and Arkademi were the second and fourth most influential startups in education in Indonesia, respectively, after Ruangguru. Since the year 2019, startup education funding has also increased.
Earlier this year, after e-commerce and fintech, EdTech took the top among startups earning money from investments. This reveals that EdTech is a solid ground to bring in investment and allocate the funds received from it.
Top 5 EdTech Companies in Indonesia
Several Indonesian EdTech companies have grappled with intense competition and made their mark in the market. These companies have developed their own niche and seen steady upward growth. The most prominent EdTech companies in Indonesia are, amongst others:
Hacktiv8 has been operating since 2016, and has also grown its network. The EdTech company provides job search support and a money-back guarantee to boot camp participants who cannot secure employment within 120 days of the training.
2. Zenius Education
Zenius Education, another prominent business in Indonesia, was established in 2007. Zenius Education offers a platform online where different online courses using video-based instruction are available for different grade levels. Lessons in various subjects are provided, including arithmetic, physics, chemistry, English, Indonesian, and others.
CoLearn, a platform for mobile devices, was established in 2019 and provided an online tutoring solution. Students can learn math concepts using the platform offered by CoLearn. The platform, accessible on both iOS and Android devices, provides live classes and tutors.
Leading Indonesian EdTech startup Ruangguru offers an online self-learning platform. This 2014-founded firm provides a range of productions, including a Study Room with instructional videos and exercises.
They also provide an Online Tutor Room that offers tutoring consulting services for tutor-led private study sessions. Additionally, this subscription-based EdTech platform allows Brain Academy and Skill Academy to advance technical and soft skills.
Cakap provides solutions for online language learning through its application-based platform and software as a service (SaaS). Users of Cakap can take private tutoring sessions to study languages like English, Mandarin, Japanese, and Indonesian.
This company, which has been operating since 2015, also gives its students progress reports and certificates.
As we can see, the different EdTech companies listed above have identified a particular niche and developed it. Each company has a unique offering point for its potential and existing customers.