SNI Certificate Indonesia

SNI License and Product Registration in Indonesia

  • InCorp Editorial Team
  • 5 April 2019
  • 5 minute reading time

For manufacturers and traders who would like to import products to Indonesia, the good news is, most of the products can be imported to the country by just obtaining a general import license. However, for certain products, you will need to have supplementary licenses such as an SNI Certificate Indonesia.

As a matter of fact, as a foreign company or an entrepreneur who would like to expand business to Indonesia, you should always be ready to have SNI certification. With SNI certification, you will ensure a smoother and more productive business process now and in the future. Furthermore, this certification will open up more business and market opportunities for your entrepreneurial venture.

This article discusses everything you need to know about SNI license and product registration in Indonesia.

What is SNI?

SNI stands for Standar Nasional Indonesia (Indonesian National Standard). It is a standard drafted and determined by the National Standardization Agency of Indonesia (BSN) and Technical Committee on goods, services, system, process, and personnel in the territory of Indonesia.

SNI is the only standard that is applied to products and services nationally in Indonesia and is used to determine the conformity of the standard quality of a product. SNI is obtained via a third–party product certification system with specified requirements. These requirements include product sample testing, quality system assessment and surveillance during the entire process.

Moreover, SNI is one of the several non-tariff import restrictions that are enforced by the Indonesian government. When you see the SNI marking on a product in Indonesia, it tells you that the product meets the requirements of SNI standard. It also means that the product has been proven safe for consumers; and is allowed to be sold anywhere across Indonesia.

Why do You Need SNI Certificate in Indonesia?

According to the Ministry of Industry, it is compulsory for certain products to have SNI license before you are able to import, distribute and sell these products in the Republic of Indonesia.

The purpose for businesses to acquire SNI license, as previously mentioned, is to provide good quality product and protect the consumers in terms of safety under the national standards. There are two types of SNI licenses: required SNI license and optional SNI license.

In an effort for SNI certification to be accepted and widely adopted by businesses in Indonesia, the Indonesian government formulated SNI requirements with fulfillment of the World Trade Organization (WTO) Code of Good Practice.

The WTO Code of Good Practice consists of the following:

1. Transparency
A transparent system allowing all relevant stakeholders to keep pace with the progress of SNI certification from start to finish (from import to audit to final license issuance). Information can also be easily obtained from the authorities in charge.

2. Openness
SNI certification is open to all interested stakeholders to participate and see the entire development of SNI.

3. Coherence
SNI certification is coherent with international standards and is updated and revised with the latest requirements from time to time. The coherence enables the continuous development of the market in Indonesia so that it is not isolated from global market development. In addition, this code of practice facilitates the international trade of Indonesia with all countries globally.

4. Consensus and Impartiality
SNI certification is formulated based on impartiality and consensus. All stakeholders will be treated fairly without bias and prejudice.

5. Effectiveness and Relevance
This code of practice facilitates local and international trades by paying attention to market needs and demands. It will not be in conflict with relevant applicable regulations and laws.

6. Dimension of Development
The dimension of development focuses on both national and public interests in Indonesia. This is to increase the competitive edge of the overall economy in Indonesia as well as the global economy.

List of Products that Require SNI Certificate in Indonesia

In general, products that need SNI license include the following categories:

  • Food and beverages
  • Bicycles
  • Children’s toys
  • Air conditioners and fans
  • Helmets and tires
  • Instant coffee and cacao powder
  • Mineral water
  • Washing machines and refrigerators
  • Iron and steel products
  • Power cable and lamps
  • Lights and lighting materials
  • LPG pipe or tube
  • Construction materials
  • Palm oil, sugar, cookies, and biscuits
  • Fertilizers
  • Lighters, batteries, and mirrors
  • Water pumps and toilets
  • Glass materials used for building, ceramic, and cement

However, not all products that belong to the aforementioned categories are required to obtain SNI License. It is highly recommended that you contact Cekindo if you are unsure whether your products fall under these categories of SNI certification. We have a complete list of products that require SNI certification.

How to Apply for SNI Certificate in Indonesia

In brief, the procedure of SNI License application is as follows:

  1. Submit application and required documents to SNI institution
  2. SNI institution will verify the documents
  3. Your company and factory in origin country will go through an audit process and sample taking
  4. A sample will be tested
  5. SNI certificate will be issued

For your products to be distributed and sold successfully in Indonesia, the recognition of your product quality and safety through the SNI license and product registration is of significant importance. Consumers will need to trust your products before they make their purchase decision.

The process of SNI certification may seem daunting and tedious. However, you should not be worried with regards to the application process as the professional team at Cekindo can assist you directly from the very beginning to the point of license issuance. Get in touch with Cekindo now.

Pandu Biasramadhan

Senior Consulting Manager at InCorp Indonesia

An expert for more than 10 years, Pandu Biasramadhan, has an extensive background in providing top-quality and comprehensive business solutions for enterprises in Indonesia and managing regional partnership channels across Southeast Asia.

Get in touch with us.

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Disclaimer: The information is provided by PT. Cekindo Business International (“InCorp Indonesia/ we”) for general purpose only and we make no representations or warranties of any kind.

We do not act as an authorized government or non-government provider for official documents and services, which is issued by the Government of the Republic of Indonesia or its appointed officials.

We do not promote any official government document or services of the Government of the Republic of Indonesia, including but not limited to, business identifiers, health and welfare assistance programs and benefits, unclaimed tax rebate, electronic travel visa and authorization, passports in this website.

Frequent Asked Questions

You can transfer the license as long as your current local distributor agrees to change the product license holder. The procedure will be different for each product category. We can only recommend you try to prevent these issues by setting cooperation with a trustworthy partner from the beginning

Before you can distribute your products in Indonesia, you will have to register your product with the BPOM (National Agency of Food and Drugs) and MoH (Ministry of Health). Only an Indonesian legal entity can register the product. If you decide to distribute your product via a local distributor, they will register the product under their entity in Indonesia and become the product license holder. Cekindo can act as your local distributor and register the product under its name.

There are three things business owners need to consider before setting up a business in Indonesia: the type of business entity, capital requirements, and regulations.

Indonesian regulations separate local companies from foreign companies. Generally, foreign-owned companies (PT PMA) have more limitations than their local counterparts (Local PT). However, to pursue more foreign direct investment in the country, the government has taken several bold initiatives to increase the ease of doing business and provide numerous attractive incentives for foreign investors.

There are two main types, namely, primary business licenses and non-primary business licenses. The primary ones commonly apply to various industries, such as general and industrial business licenses. Additional non-primary ones are included, depending on the operations of your business. Examples of non-primary business licenses are operational and commercial licenses.