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Consumer Goods Indonesia

The consumer goods Indonesia sector remains highly attractive to investors.

Factors that have a positive boost on the consumer goods market in Indonesia are better economic growth and the infrastructure developments that are anticipated to enhance the distribution of consumer products.
Currently, the middle-income population is growing in size and is expected to double to 141 million by 2020. This fact goes hand in hand with increasing buying power, forming the new backbone, and creating great income opportunities in the consumer goods sector.


Indonesia’s cosmetic industry remains strong and attractive for both domestic and foreign investors. Indonesian cosmetics sector is developing at a solid pace, which can be seen from the remarkable sales growth of 11.99% in 2017, contributing to IDR 19 trillion (USD 1.4 billion).

Food and Beverages

As the fourth most populous country with the biggest Muslim majority in the world, Indonesia is in a unique position. Investment values in the food and beverages sector have reached IDR19.7 trillion (USD 1.4billion) for foreign investments and IDR 27.9 trillion (USD 2 billion) for domestic investments.


The stationery market in Indonesia has encountered a major revolution since the invention of electronic media. The country’s growth projection of the books and stationery segment in Indonesia is now at 11.72% (CAGR 2015-2020), becoming an active sector for foreign investors.

Handicrafts and Furniture

Indonesia has a rich tradition in woodcarving. Many people, especially in Java and Bali, are known for their woodcarving skills, and Java has become the main source of wood.  Approximately 500,000 jobs are created in the labor-intensive furniture and handicraft sector.

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