Non-Halal Labelling: What Does It Mean for Your Product

Businesses must comply with Indonesia’s Halal Product Assurance framework, including for non-halal products, under BPJPH Regulation No. 3 of 2026. The guidelines specify how to determine and display non-halal information.  

This regulation took effect on July 23, 2026, and businesses must complete updates within the 12-month transition period ending on July 23, 2027, to ensure compliance. 

Whether you are launching a new product or already selling in Indonesia, the regulation makes it important to align product classification, supporting documents, and packaging before market entry or continued distribution. 

Key Takeaways

• BPJPH Regulation No. 3/2026, effective from July 23, 2026, introduces clearer requirements for determining and displaying non-halal information. 
• A product’s non-halal status can depend on its ingredients, ingredient sources, and production process, so the consumer-facing ingredient list alone may not be enough. 
• New products should confirm classification, supporting documents, registration information, and packaging before launch, while existing products should assess affected SKUs and update their packaging where required. 
• Products that were already entering, circulating, or being traded in Indonesia before the new regulation took effect have a 12-month transition period before the deadline. 

What Changed for Non-Halal Products in 2026? 

BPJPH Regulation No. 3/2026 introduces clearer rules for determining and displaying non-halal information. For businesses, understanding these changes helps build confidence in compliance with product classification, packaging, and supporting documents. 

Area	What Changed	What Businesses Should Do
Product status	Non-halal status depends on ingredients and/or production process	Confirm why the product is non-halal
Label statement	BPJPH standardises the required non-halal wording	Use the correct statement for the product
Packaging	Label format and placement now follow clearer rules	Review artwork before launch or update
Documents	Supporting product information may be needed	Prepare ingredient and manufacturing records
Existing products	A 12-month transition period applies	Update affected products before July 23, 2027
Registration	Product and label information should stay consistent	Align packaging with registration records

The main impact is that businesses should confirm non-halal classification before launching or updating a product, ensuring formulation and packaging align with regulations. 

Which Products are Considered Non-Halal?  

A product may be considered non-halal because of its ingredients, how those ingredients are sourced, or how the product is manufactured. 

Businesses should check: 

• Pork and pork-derived materials are used directly or as part of another ingredient. 
• Animal-derived ingredients where the source or slaughter method doesn’t meet halal requirements. 
• Alcohol-related ingredients and materials derived from prohibited sources. 
• Microorganisms, enzymes, processing aids, or other materials where the origin or production method affects halal status. 
• Shared production facilities or equipment that may come into contact with non-halal materials. 
• Storage, handling, packaging, or distribution processes that may affect the product’s halal status. 
• Supporting manufacturer information to make sure ingredient sources and production conditions can be verified. 

For both new and existing products, the consumer-facing ingredient list may not provide enough information to confirm the correct status.  

Businesses should also review supplier specifications, ingredient sources, production information, and other supporting documents early. This proactive approach ensures smoother registration and reduces compliance stress. 

READ MORE:

• Securing Halal Certification for Traditional Medicine 
• Indonesia’s BPOM Issues New Food Labeling Regulations 
• Prepare Nutrition Labeling for Indonesia’s Nutri-Level Requirements 

How Should a Non-Halal Label Be Displayed?  

Once the non-halal status is confirmed, businesses must apply the correct statement and ensure packaging meets Indonesia’s display rules before finalizing artwork or updates. 

Product Condition	Required Label	Display Format
Contains pork or pork-derived ingredients	“MENGANDUNG BABI” with the prescribed pig symbol	Red rectangular box with white background
Non-halal for other ingredient or production reasons	“NON HALAL”	Red rectangular box with white background

The statement should reflect the actual reason the product is classified as non-halal. Businesses should therefore confirm the classification before selecting or updating the packaging. 

Align Non-Halal Labelling with Product Requirements 

Before approving new artwork or updating existing packaging, make sure the non-halal information is: 

• Clearly visible, readable, and not obstructed. 
• Proportionate to the packaging size and placed on the correct packaging level. 
• Durable enough to remain visible throughout distribution. 
• Consistent with the product formulation, supporting documents, and registration data. 
• Aligned with other BPOM, Ministry of Health, or product-specific labelling requirements. 

Checking these points early helps reduce the risk of relabelling, packaging replacement, or delays, giving your business greater confidence in meeting Indonesia’s non-halal labelling requirements. 

What Should Businesses Check for Non-Halal Products in Indonesia? 

Businesses launching new products, and those already selling non-halal products in Indonesia, should assess whether their products meet the new requirements and address any gaps early. 

• Assess the product composition and production process to determine whether it contains prohibited ingredients or is produced under conditions that do not comply with the Halal Product Assurance System (SJPH). 
• Confirm whether the product is exempt from mandatory halal certification but still required to display non-halal information. 
• Review the packaging against BPJPH Regulation No. 3/2026, including the required statement, design, colour, format, and placement. 
• Prepare supporting documents for bulk products, such as production flowcharts, product composition, Certificates of Analysis (CoA), or equivalent technical documents where required. 
• Align product documents and packaging, particularly when registering a new product or updating an existing one. 

For new products, complete these checks before registering, packaging, and shipping. For products already circulating in Indonesia, use them to identify any changes needed for continued distribution. 

If you are unsure how these requirements apply to your product, InCorp Indonesia (an Ascentium Company) can help assess the applicable registration, labelling, and supporting-document requirements before launch or continued distribution. Talk to our team -> 

Existing Products Should Not Wait Until the Transition Period Ends 

Products that entered, circulated, or were traded in Indonesia before BPJPH Regulation No. 3/2026 took effect have a 12-month transition period from July 23, 2026, to adjust. 

Businesses should use this period to: 

• Identify affected SKUs that meet the non-halal criteria. 
• Confirm the correct non-halal statement for each product. 
• Update packaging and artwork to match the new format and placement requirements. 
• Collect or update supporting documents from manufacturers where needed. 
• Review existing packaging inventory and plan to introduce revised packaging. 
• Check registration consistency if product information or packaging changes affect existing records. 
• Update internal compliance procedures so future products follow the new requirements from the start. 

Starting earlier gives businesses more time to manage packaging inventory, documentation, and product updates before the transition period ends on July 23, 2027. 

What Can Go Wrong If Non-Halal Labelling is Overlooked? 

A missing or incorrect label can affect both new market entry and products already being distributed. Potential consequences include: 

• Packaging needing correction before continued distribution 
• Inconsistencies between product documents, registration information, and labels 
• Additional regulatory clarification or corrective action 
• Delays to product launches or subsequent shipments 
• Existing packaging inventory becoming unusable 
• Administrative enforcement where applicable under Indonesia’s broader Halal Product Assurance framework 

The earlier you identify the issue, the easier it is to address before it affects market entry, inventory, shipments, or continued distribution. 

Keep Your Product Compliant in the Indonesian Market 

Whether you are launching a new non-halal product or already selling one in Indonesia, the product’s classification, documentation, registration, and labelling need to remain aligned with current requirements. 

InCorp Indonesia (An Ascentium Company) can support businesses with: 

• Product classification and regulatory requirement assessment. 
• BPOM and Ministry of Health product registration support. 
• Review and preparation of registration documentation. 
• Indonesian labelling and halal-compliance requirements. 
• Updates for existing products, packaging, or registration records. 
• Import licensing and Importer of Record support where applicable. 

Our product-registration team helps foreign manufacturers and businesses entering or already operating in Indonesia identify compliance gaps before they affect product launch, continued distribution, packaging updates, or future shipments. 

Talk to our experts to assess your product registration and compliance requirements. Fill out the form below for a free initial consultation. 

Frequently Asked Questions