Developing A Company? Here are Business Startup Tips to Follow

Developing A Company? Here are Business Startup Tips to Follow

  • InCorp Editorial Team
  • 13 July 2022
  • 5 minute reading time

The following 6 to 18 months in the startup industry will be rough to navigate. Investors revealed that it would be increasingly difficult for startups to go public within the following year. If startups were still burning money at significant and uncontrolled levels, they risk getting into big trouble.

The phenomenon is expected to happen not only in Indonesia but also abroad. The situation occurs because the expectations and interests of investors have shifted slightly.

As an alternative, startups with high valuations in the billions of US dollars choose to acquire smaller companies to continue to grow according to their target or even faster without having to be busy recruiting.

Bilal Zuberi, a partner of a venture capital firm, revealed that startups need to start focusing on slashing costs, which unfortunately means job cuts. Some tech companies thrived in the pandemic era as a significant change in how people conducted business and general commerce.

Aside from that, the interests were also law, and markets were soaring. The changing consumer behavior has altered and balanced the disruptions caused by the COVID-19 pandemic. As reality sets in, the market must readjust to many things.

The second half of 2022 holds less clarity for several startups as many continue to lose their values. Fundraising has also significantly slowed down for the first time in two years. Amongst others, there is an ongoing crisis of the war in Ukraine.

There is an apparent urgency for startups to adjust their bearings immediately to survive such times. A professional working in the venture capital industry has shared that startups need to focus on the company’s sustainability even if that slows growth down.

There is also a dire need for companies to be more conservative in hiring new talent. This is because they need to make sure that they have enough cash to operate for the next 18 to 24 months.

Business Startup Tips to Consider

Understand the Investors

A solid and firm foundation is essential to success in a business to build a strong business. An investor would be able to provide the necessary support required to ensure the business’s sustainability before eventually generating solid revenue for the company.

The support is most commonly extended in equipment, funding, personnel, and other types that would allow for daily business operations. Businesses must capture the target market they want to venture into as soon as possible.

Identifying investors that would be the aptest for your business is also very relevant. A helpful business startup tip is figuring out a mutually beneficial way of financing start-up operations that would allow both parties to derive maximum profits from it would be the ideal case for collaboration.

In order to secure the best investor, a business must have a clear short-term and long-term goal. The plan shall consider all aspects of the company before its creation. It is also essential to do a market analysis to bag funding.

Business Startup Tips to Maintain Your Company

In the past, sustainability would be a great addition to the qualities of a company. However, at this point, The focal point is to attract the best type of investors and talent.

The idea of attracting investors and talents rises because people would only want to be associated with solid and purpose-driven companies.

Aside from that, there is also the factor of risk mitigation. This is usually done by entering a hybrid agreement between public and private money.

The agreement means that the risk is reduced in half, and investors are allowed to get more bang for their bucks.

Startups in the battery technology development sector are gaining traction. Large companies have also created sustainable projects in the agritech sector, growing rapidly.

There is also a high demand for innovative new solutions for business models. Aside from that, electrification is also rising and creating a need for more intelligent energy storage.

Credibility is often forgotten when talking about startups. If possible, apply to a group of advisors that would allow your business to gain a stamp of quality.

Involving and collaborating with experts in the industry would also factor in creating an impactful image.

Business Expansion

Choosing Asia as Startup Haven

Popular Asian countries for business, like China, India, and South Korea, produce unicorns weekly. This is because Asia’s startup scene is taking off with significant investments coming into the region.

Asia has leapfrogged its connectivity, making the digital platform a ground for innovation and business models. New entrepreneurs can easily set up a virtual office in Asian countries while understanding the market.

The specific industries in this region that have taken off considerably are super apps that allow ride-hailing, food delivery, other services, gaming companies, and e-commerce.

For those looking to establish themselves in Asia and require help with recruitment, setting up a virtual office, or need assistance with accounting services, do look into the one-stop service called Cekindo, which provides a solution for all your business needs.


Pandu Biasramadhan

Senior Consulting Manager at InCorp Indonesia

An expert for more than 10 years, Pandu Biasramadhan, has an extensive background in providing top-quality and comprehensive business solutions for enterprises in Indonesia and managing regional partnership channels across Southeast Asia.

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