Home Blog Indonesia’s FMCG Market: Top 15 Companies Business Licenses | Business Setup | Indonesia Indonesia’s FMCG Market: Top 15 Companies InCorp Editorial Team 23 June 2025 7 minutes reading time Table of Contents What Does the FMCG Company Do? 5 Types of FMCG Companies How Big is the FMCG Market in Indonesia? Top 15 FMCG Companies in Indonesia FMCG Business Expansion Opportunities in Indonesia Potential FMCG Products in Indonesia Start Your FMCG Company with InCorp As one of Southeast Asia’s leading economies, Indonesia boasts a vibrant, fast-moving consumer goods (FMCG) sector. The significant population in Indonesia has been a major reason for the substantial growth of the FMCG market, making it a dominant player in the country. This article delves into the industry’s outlook and potential opportunities and provides insights on starting FMCG companies in Indonesia. What Does the FMCG Company Do? Fast-moving consumer goods (FMCG) companies produce and sell quickly consumed products like food, beverages, personal care items, and household goods. Due to their massive sales and profits, companies like Nestle and PepsiCo are well-known examples of FMCG giants. For many years, the FMCG industry experienced steady growth. In the early 2000s, sales increased by about 9% each year, and these companies earned a lot of money from their investments. 5 Types of FMCG Companies FMCGs encompass many products that are consumed or used rapidly and frequently. These items can be broadly divided into several subcategories: 1. Food and Beverages Processed Foods: Processed foods like cheese, cereals, and boxed pasta require minimal or no cooking. Prepared Meals: Ready-to-eat meals that provide consumers with convenient and time-saving options. Beverages: A wide range of drinks, including bottled water, energy drinks, juices, and carbonated beverages. Baked Goods: Sweets and treats such as cookies, croissants, and bagels. Fresh Foods: Fruits, vegetables, and other perishable items typically consumed quickly. Frozen Foods: Pre-cooked or partially cooked meals and ingredients that can be stored for a long time. Dry Goods: Non-perishable food items like nuts, grains, and spices. 2. Personal Care Cosmetics: Products used to enhance appearance, such as makeup, skincare, and haircare items. Toiletries: Everyday essentials like toothpaste, soap, shampoo, and deodorant. 3. Household Products Cleaning Supplies: Products used to maintain cleanliness and hygiene, including detergents, disinfectants, and air fresheners. Paper Products: Toilet paper, paper towels, and tissues. Home Maintenance: Items for home repair and upkeep, such as paint, tools, and light bulbs. 4. Healthcare Over-the-Counter Medications: Medicines that can be purchased without a prescription, such as pain relievers, cold and flu remedies, and vitamins. Medical Supplies: Items used for personal healthcare, including bandages, thermometers, and first aid kits. 5. Office Supplies Writing Instruments: Pens, pencils, and markers. Paper and Stationery: Notebooks, envelopes, and paper clips. Electronics: Calculators, printers, and other office equipment. Read more: The Future of Garment Industry in Indonesia: Importing or Producing? Exploring Opportunities in Indonesia’s Beauty Industry Untapped Opportunities: Exploring Indonesia’s OTT Platform Market Potential How Big is the FMCG Market in Indonesia? Indonesia’s fast-moving consumer goods (FMCG) industry is one of Southeast Asia’s biggest and most dynamic. With a market value estimated to surpass USD 100 billion, it is set for ongoing growth and is expected to grow at a CAGR of 7.6% from 2021 to 2025. Several factors are fueling the FMCG industry’s remarkable growth: A Rising Middle Class: As more Indonesians enter the middle class, their increased purchasing power drives demand for consumer goods. Urbanization: Indonesia’s rapid urbanization has led to a surge in convenience-oriented consumption. Urban dwellers seek easily accessible FMCG products, creating significant market opportunities. Changing Lifestyles: Modern consumers prioritize convenience, health, and sustainability. This shift in preferences is shaping product development and marketing strategies. E-commerce Boom: The rise of online shopping platforms has revolutionized the FMCG sector. Consumers now have access to various products, and companies are adapting to this digital landscape. Top 15 FMCG Companies in Indonesia Indonesia’s fast-moving consumer goods (FMCG) industry is a dynamic and thriving sector driven by a growing population, rising disposable income, and urbanization. Here’s a look at the top 15 FMCG companies in Indonesia: 1. Indofood CBP Sukses Makmur As the largest FMCG company in Indonesia, Indofood CBP Sukses Makmur dominates the food and beverage industry. Known for its Indomie instant noodles, the company also produces a wide range of snacks, dairy products, and beverages. 2. Unilever Indonesia A subsidiary of the global giant Unilever, Unilever Indonesia is a major player in personal care, home care, and food products. Its well-known brands include Dove, Lifebuoy, Sunsilk, and Rinso. 3. Procter & Gamble Indonesia Another multinational subsidiary, Procter & Gamble Indonesia, offers various beauty, personal, and home care products. Popular brands include Head & Shoulders, Pantene, Ariel, and Pampers. 4. Wings Group A privately held company, Wings Group is renowned for its food and beverage products. Its flagship brand, Mie Sedaap, is Indonesia’s second most popular instant noodle brand. 5. Mayora Indah Mayora Indah is a leading producer of food and confectionery products. Known for its Kopiko coffee candy, the company also offers biscuits, wafers, and chocolate. 6. Frisian Flag Indonesia As Indonesia’s largest dairy company, Frisian Flag Indonesia offers various dairy products, including milk, yogurt, and cheese. Its flagship brand, Frisian Flag Milk, is a household name. 7. Coca-Cola Amatil Indonesia The largest bottler of Coca-Cola products in Indonesia, Coca-Cola Amatil Indonesia also offers bottled water and other beverages. 8. Johnson & Johnson Indonesia A subsidiary of the American multinational company, Johnson & Johnson Indonesia manufactures healthcare products, including baby care, personal care, and over-the-counter medicines. 9. Kraft Heinz Indonesia Kraft Heinz Indonesia is known for its food and beverage products, such as ketchup, mayonnaise, and cheese. 10. Kalbe Farma Indonesia’s largest pharmaceutical company, Kalbe Farma, produces prescription drugs, over-the-counter medicines, and dietary supplements. 11. Unicharm Indonesia Unicharm Indonesia is a leading producer of personal care products, including diapers and sanitary napkins. 12. Lion Corporation Indonesia Lion Corporation Indonesia specializes in household products, such as detergents and soaps. 13. Energen Indonesia Energen Indonesia is a major player in the energy drink market, offering a variety of energy drinks and other beverages. 14. Mustika Ratu Mustika Ratu is a leading producer of traditional Indonesian cosmetics and healthcare products. 15. Nutrifood Indonesia Nutrifood Indonesia focuses on nutritional supplements, offering various vitamins, minerals, and herbs. FMCG Business Expansion Opportunities in Indonesia Indonesia’s FMCG industry is highly competitive, with a mix of domestic and international players. However, it also presents opportunities for growth and expansion. 1. Targeting Emerging Markets Rural areas and secondary cities offer significant untapped potential for FMCG companies. As urbanization continues, these regions will experience increased demand for consumer goods. 2. Innovation is Key To remain competitive, FMCG companies must continuously innovate their products and services. Adapting to evolving consumer preferences and needs is crucial for long-term success. 3. Leveraging Digital Marketing In today’s digital age, a strong online presence is essential. Investing in digital marketing and e-commerce can significantly boost sales and brand visibility. 4. Prioritizing Sustainability Consumers are growing more conscious of environmental and social issues. FMCG companies that embrace sustainable practices and showcase corporate social responsibility can secure a competitive edge. Potential FMCG Products in Indonesia Indonesia’s dynamic consumer market offers a wealth of opportunities for FMCG companies. Here are some potential product categories to consider: Health and Wellness: Vitamins, supplements, and organic food. Halal Products: Food, beverages, cosmetics, and personal care. Premium Products: Imported food, high-end cosmetics, and luxury items. Sustainable Products: Organic food, eco-friendly cleaning products, and reusable packaging. Guide to Doing Business in Jakarta Mailchimp Free eBook Indonesia Business Insight Notify Full NameEmail I have read InCorp's Privacy Policy and agree to InCorp using my information provided to contact me about related content, and services.*Subscribe Start Your FMCG Company with InCorp While starting an FMCG business in Indonesia can be challenging, it also presents significant opportunities. InCorp Indonesia (an Ascentium Company) can guide and support you with various business registration services, including: Company Registration Business Licenses Fill out the form below for a free consultation and let our experts assist you in establishing your FMCG business in Indonesia. Read Full Bio Verified by Daris Salam COO Indonesia at InCorp Indonesia With more than 10 years of expertise in accounting and finance, Daris Salam dedicates his knowledge to consistently improving the performance of InCorp Indonesia and maintaining clients and partnerships. Frequently Asked Questions How to conduct a company registration in Indonesia for a foreigner? A foreign-owned company (PT PMA) in Indonesia is a popular choice among foreigners to set up a business. Foreign investors must check Indonesia’s Positive Investment List to see which businesses are open to foreign direct investment. How do investors choose a holding jurisdiction for a PMA firm in Indonesia? Investors considering investments in Indonesia should assess existing International Investment Agreements between Indonesia and other countries. Having a business presence in countries with such agreements may offer incentives like stronger investment protection and higher foreign shareholding in Indonesia. Is it required to hire Indonesian staff in the PMA company? In Indonesia, the necessity of hiring Indonesian employees by foreign companies typically arises from commercial requirements, regulatory mandates in specific sectors like construction or shipping, or as part of employing foreigners to fulfill knowledge transfer obligations. Can you provide pricing examples for company registration services? To provide you with accurate pricing information for our product registration services, we consider the complexities of your inquiries and the dynamic nature of regulations in Indonesia. As a result, the pricing for the service may vary accordingly. For detailed information, don’t hesitate to contact our consultants. Get in touch with us. Lead Form Newsletter Full NameEmailPlease provide corporate email where possiblePhone NumberOffice SetupWhich city are you planning to expand into?JakartaSemarang/Central JavaBali/LombokBatam/SumateraSurabaya/East JavaOther ProvincesType of Service- Please Select -[SPECIAL PACKAGE] Company Registration + Office Package (20% OFF)[SPECIAL PACKAGE] Product Registration + License Holder (20% OFF)Business SetupAccounting and TaxHR & Payroll servicesImmigration ServicesProduct Registration and ImportCompliance and Secretarial ServicesBusiness AdvisoryMore ServicesType of Service- Please Select -[SPECIAL PACKAGE] Company Registration + Office Service (20% OFF)[SPECIAL PACKAGE] Comprehensive Industrial Package (15% OFF)Business SetupAccounting and TaxHR & Payroll servicesImmigration ServicesProduct Registration and ImportCompliance and Secretarial ServicesBusiness AdvisoryMore ServicesType of Service- Please Select -[SPECIAL PACKAGE] Company Registration + Office Service (20% OFF)[SPECIAL PACKAGE] Comprehensive Industrial Package (15% OFF)Business SetupAccounting and TaxHR & Payroll servicesImmigration ServicesProduct Registration and ImportCompliance and Secretarial ServicesBusiness AdvisoryMore ServicesType of Service- Please Select -[SPECIAL PACKAGE] Company Registration (25% OFF) + Office Space (Private Office 30% OFF)[SPECIAL PACKAGE] Company Registration + Investor KITAS (25% OFF)[SPECIAL PACKAGE] Accounting + Tax Services+ Annual Fintax Report (20% OFF)[SPECIAL PACKAGE] Payroll Services for Executive Role (20% OFF)Business SetupAccounting and TaxHR & Payroll servicesImmigration ServicesProduct Registration and ImportCompliance and Secretarial ServicesBusiness AdvisoryMore ServicesType of Service- Please Select -[SPECIAL PACKAGE] Company Registration (20% OFF) + Office Service (25% OFF)[SPECIAL PACKAGE] Company Registration + Micro Finance Services (25% OFF)[SPECIAL PACKAGE] Property Assistance: Due Diligence + AJB Purchase/Lease Agreement (25% OFF)Business SetupAccounting and TaxHR & Payroll servicesImmigration ServicesProduct Registration and ImportCompliance and Secretarial ServicesBusiness AdvisoryMore ServicesType of Service- Please Select -Business SetupAccounting and TaxHR & Payroll servicesImmigration ServicesProduct Registration and ImportCompliance and Secretarial ServicesBusiness AdvisoryMore ServicesServices Company Registration Renting Virtual and Serviced Office Mergers and Acquisitions Business and Import Licenses Corporate Recovery and Insolvency Closing of Company (Dissolution) Land and Property Ownership Shelf Company Local NomineeServices Accounting and Tax Reporting Audit and Review Transfer Pricing Compliance Tax RefundHuman Resource Sub Services Payroll Outsourcing Employer of Record Recruitment and HR Establishment Employment ServiceServices Business Visa Work Permit and KITAS Dependent Visa (Spouse and Family) OtherBusiness Visa Subservices Business Visa Visit Visa Visa ExtensionServices Medical Device Beauty (Skincare and Cosmetic) Food and Beverage Health Supplement Household Product Halal Certification TrademarkServices Legal Consultation Legal Agreement Service Due Diligence and Background Check Company Documents RevisionBusiness Advisory Business Advisory Services ESG Reporting & Advisory Internal Audit Risk ManagementMore Services Market Research and Analysis Local Distributor and Partner Bank AccountMessageSubmit What you’ll get A prompt response to your inquiry Knowledge for doing business from local experts Ongoing support for your business Disclaimer The information is provided by PT. Cekindo Business International (“InCorp Indonesia/ we”) for general purpose only and we make no representations or warranties of any kind. We do not act as an authorized government or non-government provider for official documents and services, which is issued by the Government of the Republic of Indonesia or its appointed officials. We do not promote any official government document or services of the Government of the Republic of Indonesia, including but not limited to, business identifiers, health and welfare assistance programs and benefits, unclaimed tax rebate, electronic travel visa and authorization, passports in this website. More on Business Licenses Indonesia’s Employment Opportunities: Trends and Strategies Read more How to Obtain a Tourism Business License in Indonesia Read more An Accountant vs. A Bookkeeper: How are They Different? Read more