How to Register Imported Skincare Products in Indonesia

Knowing how to register skincare products in Indonesia and obtain a Notification (NA) number from BPOM is essential before distribution; without it, market access is not granted, underscoring its critical role.  

Brands must also comply with labeling requirements and product claims, and halal certification for imported cosmetics will become mandatory on October 17, 2026, under GR 42/2024.  

Foreign brands face challenges beyond online submissions, including local entity eligibility, authorization documents, and compliance checks. A well-organized approach can build trust and smooth market entry, reducing delays and strengthening relationships with retailers or marketplaces. 

Key Takeaways

• Skincare products cannot be legally sold in Indonesia without a BPOM notification (NA number), and only an Indonesian legal entity can hold one.
• Cosmetic registration is governed by BPOM Regulation No. 22 of 2017, while labeling and claims are now regulated by BPOM Regulation No. 18 of 2024.
• From 17 October 2026, Halal certification becomes mandatory for all imported cosmetics under Law 33/2014 and Government Regulation 42/2024, issued by BPJPH after a full supply chain audit.
• NA numbers are valid for 3 years and require a Surat Keterangan Impor (SKI) from BPOM for every shipment, not just the first.
• Selling without a BPOM notification results in customs rejections, marketplace takedowns, and recalls.

Skincare Registration in Indonesia at a Glance 

Category	Details
Regulator	BPOM for cosmetic notification; BPJPH for halal certification from October 2026
Eligible Applicant	An Indonesian legal entity, such as an importer, distributor, manufacturer, or appointed representative
Submission Portal	Notifkos, BPOM’s online cosmetic notification system
Official Fee	Fees apply per variant and may differ by product origin.
BPOM Review Time	14 working days for importers; 3 working days for fragrances
Realistic End-to-End Timeline	Several months for imported products, including entity setup, documents, labels, and halal preparation
NA Number Validity	3 years, then renewable
Per-Variant Rule	Each shade, scent, or size requires a separate notification.

What Skincare Products Need BPOM Registration in Indonesia? 

Skincare products are categorized as cosmetics when they are used to cleanse, maintain, improve appearance, or protect the skin. In Indonesia, these products must obtain a BPOM notification before commercial distribution, including imported products. 

This includes products such as soaps, moisturizers, toners, serums, face creams, face masks, and sunscreen. BPOM requirements may also apply to related cosmetic categories, including haircare, makeup, bodycare, and nailcare products. 

READ MORE:

• Product Registration in Indonesia: How to Register Products via BPOM 
• Reasons to Register Cosmetic Products Line You’re Selling in Indonesia
• Product Licensing in Indonesia: Distributor vs. Product License Holder 

Who Can Register Skincare Products in Indonesia? 

Only an Indonesian legal entity can hold a BPOM notification. Foreign brands cannot register from overseas and must appoint a local applicant, who becomes closely tied to compliance and import control. Eligible applicants include: 

• Local manufacturers produce cosmetics domestically 
• Importers and distributors bringing cosmetics into Indonesia 
• Contract manufacturers working with domestic producers 

Choosing the right applicant matters because this party usually holds your NA number and your market access. 

What Documents Are Required to Register Skincare Products in Indonesia? 

Businesses must prepare company, product, and manufacturer documents before applying through BPOM’s Notifkos portal. Exact requirements vary for imported, locally made, or contract-manufactured products. 

Category	Key documents required
Company	Business Identification Number (NIB), active Notifkos account, valid import license (for imported products)
Product	Qualitative and quantitative formula, product specifications, Indonesian-language label artwork, Product Information File (DIP/PIF)
Manufacturer	GMP/CPKB certificate, Certificate of Free Sale (CFS — notarized, for non-ASEAN imports), Letter of Authorization linking brand, manufacturer, and applicant

Planning your market entry this year? Most delays happen before submission, from missing authorization letters to ingredient or labeling issues. A pre-submission review can help you feel prepared and avoid setbacks. Talk to our team -> 

How Does the BPOM Registration Process Work? 

The process is submitted through BPOM’s Notifkos portal by an eligible Indonesian applicant. Once the required documents are uploaded, BPOM issues a Payment Order (SPB), and the verification process begins upon payment completion. 

Step	Action	Detail
1	Appoint an Indonesian applicant	Mandatory for foreign brands
2	Register Notifkos account	Requires NIB and supporting documents
3	Prepare DIP/PIF and labels	Must be ready before notification
4	Submit notification and pay SPB	Fees apply per variant and may differ by product origin.
5	BPOM verification	14 working days for importers; 3 for fragrances
6	Receive NA number	Valid for 3 years, then renewable

How Long Does Skincare Product Registration Take in Indonesia? 

BPOM’s review timeline is generally 14 working days for importers, 7 working days for domestic manufacturers, and 3 working days for fragrances. Once approved, the NA number remains valid for 3 years, helping you plan your market entry schedule. 

However, 14 working days should not be treated as the full market-entry timeline. Planning for several months, including appointing a local applicant, securing authorization documents, reviewing formulas, and preparing labels, can help you feel prepared and confident throughout the process. 

Common Reasons Registration Gets Rejected or Delayed for Skincare Products 

Most delays do not come from the online submission itself. They usually come from issues that should have been reviewed before submission. 

• Misclassification or regulated claims that push the product out of “cosmetic.” 
• Incomplete authorization between the brand, manufacturer, and applicant. 
• Restricted or prohibited ingredients that need reformulation. 
• Medical or curative claims that aren’t allowed. 
• Labels missing the NA number, importer details, warnings, or net content. 
• A DIP/PIF that doesn’t back up safety, quality, or claims. 

Can Foreign Brands Sell Skincare Products in Indonesia Without a BPOM License? 

No. Selling skincare without a BPOM notification is illegal, except for limited research or exhibition samples. Without BPOM approval, you face rejected shipments, product withdrawals, marketplace takedowns, and lost consumer trust. BPOM approval is required for customs clearance, retail, and online listings alike. 

What Happens After BPOM Registration for Skincare Products? 

After the NA number is issued, ongoing obligations begin with: 

• Indonesian-Language Labeling: Packaging must display the NA number, ingredients, usage, holder details, net content, batch/expiry date, and warnings in Bahasa Indonesia. 
• Import Clearance: Every import requires a Surat Keterangan Impor (SKI) from BPOM before the goods reach customs, not just for the first import. 
• Halal Compliance: From October 17, 2026, certification via BPJPH is mandatory for imported cosmetics. 
• Safety Monitoring: Track complaints and adverse reactions and report serious cases to BPOM. 

Non-compliance can result in detained shipments, recalls, or revocation of your NA number.

Register Your Skincare Products in Indonesia with InCorp 

A practical registration strategy starts before submission. Foreign skincare brands need the right local applicant, complete product data, compliant labels, clear authorization documents, and a realistic timeline. 

InCorp Indonesia (an Ascentium Company) supports this process through: 

• Skincare Registration: Handling BPOM skincare registration end-to-end 
• License Holder Support: Acting as your local NA holder if you have no Indonesian entity 
• Distributor Support: Serving as your local distributor for compliant market entry 
• Document Review: Support in preparing products, manufacturer, authorization, and labeling documents. 
• Post-Approval Compliance: Assist with halal certification, renewal planning, labeling updates, import clearance, and ongoing BPOM obligations. 

With the October 2026 halal deadline approaching, early preparation can help reduce delays and compliance gaps. Fill out the form below to identify the right registration and market-entry path for your skincare brand. 

Frequently Asked Questions