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Get assistance from experts with a decade of experience in assisting international business owners expanding into Indonesia.
Avoid any bureaucratic complexity when closing your company by engaging with our experienced legal advisors.
What type of legal entities should you choose to register a company in Indonesia? We can assist you in choosing which is the best one to grow your business.
To help businesses survive during this unfortunate time, InCorp provides corporate recovery in Indonesia and insolvency services.
Granting an environmental permit in Indonesia needs an Environmental Impact Analysis (AMDAL) in advance.
Obtaining property & land ownership in Indonesia offers some challenges for foreigners. However, buying property in Indonesia is attainable with specific resources and documents.
Recent regulatory changes have a knock-on effect on Indonesia's Merger & Acquisition landscape. Check on how we can navigate you through your M&A in Indonesia.
InCorp provides Virtual Office services Indonesia in various locations: Jakarta, Bali, Semarang, Surabaya, and Batam.
Applying for a B3 waste permit in Indonesia is important to ensure your business aligns with government regulations.
Business process outsourcing in Indonesia is a viable option to streamline bureaucratic complexities that hurdle your business expansion objectives.
InCorp offers a complete range of accounting service Indonesia, from tax reporting to auditing.
With professional financial audit services from InCorp, you can ensure all accounting activities are accurately recorded and compliant with Indonesian regulations.
Using an Employer of Record service to set your roots in Indonesia opens the doors to new opportunities in the country.
Financial and Operational Resilience services from InCorp are developed to support businesses and help them survive during this difficult time.
Payroll services in Indonesia are a practical solution to avoid unnecessary complexities while you focus on growing your business.
Using a recruitment agency in Indonesia will help you hire the best candidates for your company, saving you time and money.
Tax consulting in Indonesia are the shortcuts to fulfill the administrative obligations with high accuracy and in a timely manner.
The Indonesian government promotes tax holidays as one of the fiscal incentives to attract major foreign direct investment in Indonesia.
Operating businesses in Indonesia, entrepreneurs must comply with the regulations accordingly, especially concerning taxes.
Our expert consultants on tax reporting services in Indonesia ensure prompt fulfillment of administrative obligations with utmost accuracy.
Streamline your global business operations with a Global Mobility Service as one complete solution from InCorp Indonesia.
Immigration in Indonesia is one of the strictest and most complex processes due to its ever-changing regulations. InCorp provides a seamless experience in obtaining your stay and work permits.
Avoid any hassles by engaging with an experienced visa agent in Indonesia.
A dependent visa Indonesia is a document that allows foreigners to bring their family while settling down in the country.
Investor KITAS Indonesia is a stay permit that offers many benefits to investors that invest in the country.
Overseas Visas are required for Indonesians who are planning to stay abroad for an extended period of time.
KITAP is a permanent stay visa for foreigners who have intentions to stay in Indonesia.
Foreign retirees often find their plans stuck due to the complex visa application process. InCorp helps expedite the process.
Obtaining a social visa is daunting if you are not familiar with the countrys complex bureaucratic processes. Consult with us for a seamless Indonesian visa application experience.
Foreigners married to an Indonesian citizen are eligible for a spouse-sponsored KITAS.
Learn how to obtain an Indonesian tourist visa seamlessly and securely, directly from a trusted visa and travel agent.
Get assistance from a trusted visa agent in Indonesia to make your traveling plan to Indonesia even more convenient.
Expedite your Indonesian work permit application process by engaging with a trusted visa agent.
If you’re a member of the Indonesian diaspora and have lost your citizenship, you can get a diaspora visa to return home more quickly. InCorp Indonesia can help you take full advantage of this benefit.
All imported goods must obtain permission granted by specific governing bodies prior to entering the local market.
Learn more about the cosmetic product registration services in Indonesia.
Learn more about exporting goods to Indonesia.
Learn more about the food & beverage product registration services in Indonesia
Learn how to go through halal certification in Indonesia directly from experts successfully.
Learn more about the health supplement product registration services in Indonesia.
Learn more about the household product registration services in Indonesia.
Learn more about importing goods from Indonesia
An Importer of Record in Indonesia is a legal service that enables companies to import products into Indonesia, through an import partner.
Learn more about the medical device registration services in Indonesia.
Learn more about the SNI registration services in Indonesia.
Register a trademark is necessary to avoid legal issues in the future. InCorp can help you with Trademark Registration services in Indonesia.
Compliance is one of the most challenging parts of business overseas, especially in a country packed with complex bureaucratic processes such as Indonesia.
Updating business documents to align with your company’s growth can be a hassle.
Due Diligence services are needed to assess the credibility of the company or partner you wish to work with or acquire in Indonesia
From Company Regulations to Employment Agreement Drafting, Employment law services from InCorp will help you to compliance with employment policy in Indonesia.
InCorp’s legal consultation services in Indonesia are crafted to help your business settle and fully comply with the latest regulations.
Organizations must continuously evolve and transform to remain competitive and relevant in todays global environment ...
Companies face many opportunities and challenges as a result of a changing market and regulatory landscape ...
Adopting Environmental, Social, and Corporate Governance (ESG) practices can improve your company’s value ...
Risk Management services from InCorp Indonesia can assist companies in building confidence when making future business decisions ...
Transfer Pricing in Indonesia occurs when a company performs an internal transaction within the same business group or its subsidiaries
InCorp's transfer pricing advisory services in Indonesia are marked by the objective to support our clients' business needs.
Our transfer pricing services provide you with a hassle-free experience while still complying with the legal aspects of transfer pricing in Indonesia.
As the market-entry consulting firm in Indonesia, InCorp provides a wide range of customized solutions to ease the business incorporation process.
Both natural and legal persons are entitled to open a bank account in Indonesia. Find out how to open a bank account in Indonesia, here.
InCorp can help you find a trusted Buying Agent Indonesia for product sourcing in Indonesia. Contact us now for a free consultation.
IMEI Registration in Indonesia is necessary to ensure telecommunication devices from abroad can function properly in Indonesia.
With offices in Jakarta, Bali, Semarang, SUrabaya, and Batam, InCorp is ready to assist you as a local partner and distributor in Indonesia.
InCorp can help you to select the trusted local partners to import and distribute your products in Indonesia.
Improve your business by knowing the market conditions in Indonesia through market research services in Indonesia.
InCorp can help you gain information about your competitor's product through mystery shopping.
Four years ago, the Indonesian community was stirred by the arrival of the ice cream and tea store featuring its chubby mascot, Mixue. It quickly drew crowds of eager customers lining up to taste the viral ice cream. Not long after the opening of its first store, the China-based ice cream did business expansion in Indonesia almost simultaneously across Indonesia. The rapid expansion of Mixue’s ice cream and tea stores in Indonesia garnered widespread attention.
Netizens even affectionately dubbed Snow King, Mixue’s snowman logo, as the “Angel of Vacant Store” due to its swift proliferation across cities. This is one of the recent success stories of foreign brand expansion done right in this country. Numerous foreign businesses have achieved remarkable market penetration in Indonesia. Grab, a Singapore ride-hailing company, stands out as one of the most widely utilised ride-hailing services across almost every city in Indonesia.
Similarly, Skintific, a Canadian-Chinese skincare brand, swiftly cemented its position as a staple among Indonesian skincare enthusiasts, often being mistaken as a local skincare brand due to its popularity and presence in the market. All of these businesses operate on different models and marketing strategies, yet they each successfully reach top-of-mind awareness in the new country.
If there is anything that we need to learn, it is that you don’t have to be a gigantic multinational company like Samsung or Coca-Cola to successfully expand your business to the Indonesian market. Leveraging its dynamic and diverse consumer base, Indonesia offers a fertile ground for businesses of all sizes to thrive and carve out their niche in this rapidly growing economy.
Before venturing into Indonesia’s bustling marketplace, it’s essential to gain a comprehensive understanding of its unique dynamics. Conduct thorough market research to assess consumer preferences, competitive landscape, and regulatory frameworks. By understanding the market nuances, you can tailor your business strategies to resonate with local demands and capitalise on emerging opportunities effectively.
Now, let’s go back to Grab’s successful story. Upon its first entry into the Indonesian market, Grab encountered formidable competition from two major players: Gojek, Indonesia’s startup unicorn, and Uber, the globally renowned ride-hailing giant. However, Uber struggled to gain a foothold in Indonesia’s market despite its success in various parts of the world. It eventually closed its office, leaving Grab and Gojek to dominate the scene.
Grab’s success can be attributed to its strong focus on the local market and its ability to adapt to the distinct cultures and languages of the countries it expanded into. This localised approach proved instrumental in attracting a larger user base and capturing Uber’s market share. While Uber aimed to provide standardised services globally, Grab recognised the importance of tailoring its offerings to meet Southeast Asian users’ specific needs and preferences.
Unlike Uber’s one-size-fits-all approach, Grab adopted a hyper-local strategy, prioritising friendly and customised services that resonated with the cultural values of the region. By hiring local talent and developing region-specific services, Grab distinguished itself as a company deeply rooted in the communities it served.
This localised focus not only helped Grab withstand Uber’s initial dominance but also positioned it as a preferred choice for users seeking personalised and culturally relevant ride-hailing experiences in Southeast Asia.
While the Indonesian market offers vast opportunities for business expansion, it’s crucial to recognise that understanding Indonesian consumers’ unique behaviours and preferences is paramount for successful market penetration. Despite its size and diversity, Indonesia’s consumer landscape is characterised by distinct cultural nuances, purchasing habits, and communication styles that can significantly impact business operations and consumer engagement strategies.
A skilled workforce is the backbone of any successful business endeavour. Invest in talent development initiatives to nurture local talent and empower employees with the skills and knowledge needed to thrive in a competitive landscape. By prioritising talent development, you not only cultivate a capable workforce but also foster loyalty and drive innovation within your organisation.
Collaboration with local media agencies can be instrumental in crafting compelling advertisements that resonate with Indonesian audiences. Recognising that different countries have distinct behaviours and preferences, leveraging the expertise of local agencies allows for the creation of targeted campaigns that effectively capture the attention of Indonesian consumers and drive profitability.
Partnering with local influencers can elevate brand visibility and establish a strong presence in the Indonesian market. Local influencers deeply understand Indonesian culture and consumer trends that help your brands connect with audiences on a personal level, ultimately positioning the brand as a familiar and trusted household name.
If Indonesia is an entirely new water for you, try to establish your foothold by leveraging a strategic partnership with a local company. Navigating Indonesia’s business landscape can be complex, especially for newcomers. Forge strategic partnerships with local businesses, government agencies, and industry stakeholders to gain invaluable insights and establish a robust network. Collaborative ventures not only enhance market penetration but also foster cultural understanding and facilitate smoother operations.
Leverage a strategic partnership with InCorp (formerly Cekindo), which can help you with business setups such as business licensing and company registration, business visas, and in-depth business and legal advisory. You will also need a helping hand to navigate the complexities of Indonesia’s business bureaucracy, something that InCorp can help with all of your compliance documents, due diligence, and legal administration.
If your business is based on consumer goods, one of our recommendations is leveraging local agents and distributors to advance your penetration into the Indonesian market. When selecting a local distributor or agent, reliability is non-negotiable. Look for a partner with a distributor’s license and a solid understanding of Indonesia’s business landscape.
This partner should not only assist with importation procedures and customs clearance but also play a pivotal role in expanding sales within the country. An agent represents the foreign principal, whereas a distributor operates independently in marketing and selling the principal’s goods and services.
Once both parties reach an agreement, the agency/distributorship agreement and a statement letter from the Attaché of Trade of the Indonesian Diplomatic Representation in the principal’s country of origin need to be submitted to the Ministry of Trade.
If your brands produce consumer goods, one of the easiest ways to penetrate the market is by selling your products through online marketplaces. Why? Because online marketplaces offer a win-win scenario for both consumers and sellers.
These platforms make your brand easily accessible, provide transparent product information, and maintain a consistent and familiar customer experience. Shoppers trust the marketplace environment, eliminating any second-guessing in the purchasing process. This inherent trust factor significantly boosts the likelihood of consumers purchasing, even if they’re unfamiliar with your brand.
However, do be selective with your marketplace. Some internationally popular marketplaces like Amazon, Alibaba, or eBay are foreign to most Indonesians. They are more used to the local unicorn marketplaces such as Tokopedia, Bukalapak, and Sociolla (for beauty products) or Singapore-owned marketplaces like Shopee, Zalora, and Lazada.
Learning from Uber’s experience, it’s clear that a one-size-fits-all marketing approach falls short in Indonesia due to its diverse cultural nuances. To navigate cross-cultural marketing effectively, thorough market research is essential to understand customer behavior, preferences, and cultural subtleties.
For example, Indonesians place a high value on family gatherings during holidays like Eid-Al Fitr, Ramadan Month, Christmas, and Chinese New Year, so take notes on that for your tailored, targeted marketing efforts. You can also try to leverage brand ambassadors who speak Indonesian, a strategy that successful Korean skincare brands employ, which can enhance brand connection and resonance with the local audience.
It’s also crucial to note that pricing, financing options, technical expertise, and after-sales service significantly influence purchasing decisions in Indonesia, highlighting the importance of addressing these factors in business strategies.
To truly connect with your Indonesian audience on a deeper level, localisation of your content is crucial. This means translating every aspect of your communication, from website content to social media posts and product descriptions, into easily understandable Indonesian. However, relying solely on machine translation tools like Google Translate can lead to stiff and awkward translations.
Instead, enlist the expertise of professionals who not only translate your content accurately but also possess a deep understanding of Indonesian practices and culture. It is not easy to do your localisation efforts alone. Partner up with Elite Asia, a leading translation and business localisation service in East and Southeast Asia, who can help you with:
There are so many documents for your legal compliance in Indonesia, and you will need a certified translator to understand all the legal documents thoroughly. Not only that, Elite Asia’s translation service covers almost everything a business needs, from document translation, website localisation to social media localisation.
Leverage their cultural and market localization expertise provides valuable insights into local customs and consumer preferences, enabling you to tailor your products or services to meet the needs of the Indonesian market.
Get valuable advice on digital marketing and e-commerce strategies specifically tailored to the Indonesian market, helping you maximise your reach and impact in this dynamic and diverse market landscape.
To sum up, expanding your business into Indonesia requires a strategic approach that considers the country’s unique cultural and market dynamics. Learning from Uber’s experience, it’s evident that a one-size-fits-all marketing strategy falls short in Indonesia’s diverse landscape. To effectively penetrate the market, prioritise understanding Indonesian culture, adapt your marketing messages to resonate with local audiences, and leverage local influencers and partners.
Additionally, partnering with reliable agents and distributors can streamline market entry and distribution processes. Embracing digital channels, such as online marketplaces, and localising your content to the Indonesian language and culture are also essential strategies for success.
This article has been produced in collaboration with Elite Asia.
An expert for more than 10 years, Pandu Biasramadhan, has an extensive background in providing top-quality and comprehensive business solutions for enterprises in Indonesia and managing regional partnership channels across Southeast Asia.
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