Home Blog 15 Global Business Expansion Strategies to Consider Business Licenses | Company Registration 15 Global Business Expansion Strategies to Consider InCorp Editorial Team 4 June 2025 5 minutes reading time Table of Contents Benefits of Global Expansion for Business 15 Strategies To Expand Your Business Globally Conclusion The global business expansion involves a company strategically expanding its operations beyond its home country. This strategy starts from comprehension before entering international markets, aiming to reach new customers, boost sales, and expand globally. International expansion has proven successful for companies of all sizes. However, considering that your peers and competitors are also exploring this option, it is essential to recognize the potential and challenges of a global business expansion strategy. Benefits of Global Expansion for Business Entering global markets presents opportunities to explore new territories, diversify products, and build an exceptional team. Nonetheless, it is essential to acknowledge that this endeavor is challenging and not to be underestimated. International business expansion opens up new markets for companies. By entering foreign markets, businesses can expand beyond their original customer base and reach a worldwide audience. Such an excellent avenue for business expansion, generating new sources of revenue, establishing brand recognition, and accessing global talent. Read more: Why You Should Care About Preparing Growth Plans For Business 15 Strategies To Expand Your Business Globally To expand your business internationally, recognize growth potential and seize market opportunities. Addressing challenges is equally important. Plan and create a comprehensive international strategy for a seamless transition. Here are strategies for global expansion: 1. Finding the Right Partner Collaborate with local partners who comprehend the dynamics of the target market and establish a mutually beneficial long-term relationship. Avoid transactional approaches that may harm brand perception in the initial stage of global expansion. 2. Know Your Market Conduct extensive market research to analyze the Total Addressable Market (TAM) and the Serviceable Addressable Market (SAM). Carefully assess market potential and consider partnering with reliable local experts familiar with promotion and sales channels. 3. Tailor to Your Customers Understand the market dynamics, language, cultural aspects, and purchasing habits of the target market. Then, tailor your product or service accordingly. Again, working with a local partner can be advantageous in navigating potential challenges. 4. Consider Cultural Disparities Consider cultural differences beyond language barriers when adapting your product or service for international markets. Adjust your go-to-market strategy to ensure your brand resonates as an insider rather than an outsider. 5. Establish a Diverse Team Assemble a team of local resources to understand, enter, and expand in the foreign market. Leverage partnerships, alliances, and direct hiring. Connect with leaders in country-specific industry associations for valuable insights. 6. Investigate the Language Skills of Potential Team Members Prioritize researching the target country’s language proficiency and purchasing power or GDP per capita. Gathering specific data will help assess your product’s likely acceptance or penetration rate in the international market. Read more: The Advantages of Using an Employer of Record for IT Hiring 7. Ensure Accessibility Across Borders Guarantee availability across various time zones to provide excellent customer service. Establish remote offices with local speakers in different jurisdictions to address language and response time concerns. 8. Determine Product Value on An International Scale Instead of using the broad term “international,” focus on identifying regions, countries, or communities where your product or service aligns best. Develop cultural connections and understand unique needs to create a global growth strategy. 9. Understand Customs and Culture Determine the demand for your product and service in the target country. Then, research comprehensively on the local population’s customs, culture, and desires. Then, effectively communicate using a language familiar to them and expand only after understanding crucial differences. 10. Conduct Market Research Exercise caution at every step of international expansion. Instead, personally explore the new market, analyze the success or failure of similar products or services, and strategize based on this knowledge. Guide to Doing Business in Jakarta Mailchimp Free eBook Indonesia Business Insight Updates Full NameEmail I have read InCorp's Privacy Policy and agree to InCorp using my information provided to contact me about related content, and services.*Subscribe 11. Engage Firms in Target Countries Employ firms in those countries to integrate effectively with the target country’s aesthetics and values. Consequently, they can offer valuable insights into local market dynamics and help understand the behavior and preferences of the population. 12. Maintain Brand Standards Develop a book outlining your brand standards, encompassing your mission, approved logos, and fonts. This internal point of reference guarantees that international partners align with your brand guidelines. 13. Do Your Research Allocate sufficient time to comprehend the messaging and marketing materials necessary for international campaigns. Then, modify your marketing strategy to suit the particular market by researching, testing, and implementing accordingly. 14. Adjust and Overcome Obstacles Consider the impact of expanding into a new international market on your current operations. Address linguistic and cultural barriers, adapt to local laws, and anticipate financial hurdles to open accounts in the new country. 15. Familiarize Yourself with Cultural Norms Research and comprehend the cultural differences in the target markets, and adjust your business plans accordingly. Cultural norms significantly influence the success of a business in different countries. Conclusion To achieve global success, expanding your business requires careful planning and execution. It involves assembling an international team. Your company must develop accordingly by researching language proficiency, considering time zones, and defining the value of your products globally. Once the company is established, business actors must familiarize themselves with local customs and culture, conduct thorough market research, collaborate with local firms, establish brand standards, adapt to local challenges, and respect local cultural norms. Another way to do this is by engaging with InCorp Indonesia (An Ascentium Company), which can assist with essential tasks such as business licensing and company registration. By entrusting these details to professionals, you can focus on growing and prospering your business without being burdened by the intricate administrative aspects. Read Full Bio Verified by Hotdo Nauli Senior Legal & Delivery Manager at InCorp Indonesia Hotdo heads the Legal and Delivery team at InCorp Indonesia, managing Product Registration, Legal Advisory, and Business Licensing. With over 8 years of experience, she focuses on compliance and integrity, ensuring all client operations align with Indonesian laws and regulatory standards, including contract reviews and sector-specific licenses. She is also a licensed advocate and a member of the Indonesian Advocates Association (PERADI). Frequently Asked Questions What is the minimum shareholder requirement to incorporate a PT? The minimum number of shareholders to incorporate a PT is two How do investors choose a holding jurisdiction for a PMA firm in Indonesia? Investors considering investments in Indonesia should assess existing International Investment Agreements between Indonesia and other countries. Having a business presence in countries with such agreements may offer incentives like stronger investment protection and higher foreign shareholding in Indonesia. What is a CV? CV (Commanditaire Vennootschap) is a proprietary business entity that houses several individuals to run a business. Are there investment facilities provided for foreign investors in Indonesia? A newly established PMA company in Indonesia is typically provided with import facilities, tax holidays, tax allowances, or investment allowances. Import facilities Investors in Indonesia, particularly in manufacturing, may benefit from import tax exemptions for capital goods and raw materials through the Master List Facility. The imported goods must meet specific criteria, such as not being produced locally or not meeting industry demand despite local production. Tax holiday The government offers CIT reductions of 50% or 100% for 5–20 years for listed pioneer industries, based on investment value. After this period, a CIT reduction of 25% or 50% applies for two fiscal years. Non-listed sectors can also apply by meeting criteria demonstrating pioneer industry status. Pioneer industries are industries that have a wide range of connections, provide additional value and high externalities, introduce new technologies, and have strategic value for the national economy. Tax allowance For companies in certain designated areas or regions, the government may provide the following tax concessions: Net income reduction up to 30% of the amount invested, prorated at 5% annually for six years, on condition that the assets invested are retained for the same duration. Accelerated depreciation and/or amortisation deductions An extension of tax losses carried forward for a maximum of ten years A 10% (or lower if treaty relief is available) withholding tax rate on dividends paid to non-residents The applicant eligible has to meet high-level-criteria for the above tax facilities: High investment value or for export purposes High manpower absorption High level of local content Investment allowance The government offers a reduction in net income of up to 60% of the investment, distributed at 5% annually over six years of commercial production, contingent upon the retention of invested assets for the same duration. To qualify, applicants must meet business line eligibility criteria and employ a minimum of 300 Indonesian workers in the project. Super deduction This facility could be granted to certain businesses, such as: 60% reduction in net income of the amount of tangible fixed assets invested for labor-intensive industries, distributed throughout a certain time frame. Up to 200% reduction in the gross income of the amount spent for human resources development in certain competency activities. Up to 300% reduction in gross income of the amount spent for certain R&D activities in Indonesia. Get in touch with us. Lead Form Contact Full NameEmailPlease provide corporate email where possiblePhone NumberOffice SetupWhich city are you planning to expand into?JakartaSemarang/Central JavaBali/LombokBatam/SumateraSurabaya/East JavaOther ProvincesType of Service- Please Select -[SPECIAL PACKAGE] Company Registration + Office Package (20% OFF)[SPECIAL PACKAGE] Product Registration + License Holder (20% OFF)Business SetupAccounting and TaxHR & Payroll servicesImmigration ServicesProduct Registration and ImportCompliance and Secretarial ServicesBusiness AdvisoryMore ServicesType of Service- Please Select -[SPECIAL PACKAGE] Company Registration + Office Service (20% OFF)[SPECIAL PACKAGE] Comprehensive Industrial Package (15% OFF)Business SetupAccounting and TaxHR & Payroll servicesImmigration ServicesProduct Registration and ImportCompliance and Secretarial ServicesBusiness AdvisoryMore ServicesType of Service- Please Select -[SPECIAL PACKAGE] Company Registration + Office Service (20% OFF)[SPECIAL PACKAGE] Comprehensive Industrial Package (15% OFF)Business SetupAccounting and TaxHR & Payroll servicesImmigration ServicesProduct Registration and ImportCompliance and Secretarial ServicesBusiness AdvisoryMore ServicesType of Service- Please Select -[SPECIAL PACKAGE] Company Registration (25% OFF) + Office Space (Private Office 30% OFF)[SPECIAL PACKAGE] Company Registration + Investor KITAS (25% OFF)[SPECIAL PACKAGE] Accounting + Tax Services+ Annual Fintax Report (20% OFF)[SPECIAL PACKAGE] Payroll Services for Executive Role (20% OFF)Business SetupAccounting and TaxHR & Payroll servicesImmigration ServicesProduct Registration and ImportCompliance and Secretarial ServicesBusiness AdvisoryMore ServicesType of Service- Please Select -[SPECIAL PACKAGE] Company Registration (20% OFF) + Office Service (25% OFF)[SPECIAL PACKAGE] Company Registration + Micro Finance Services (25% OFF)[SPECIAL PACKAGE] Property Assistance: Due Diligence + AJB Purchase/Lease Agreement (25% OFF)Business SetupAccounting and TaxHR & Payroll servicesImmigration ServicesProduct Registration and ImportCompliance and Secretarial ServicesBusiness AdvisoryMore ServicesType of Service- Please Select -Business SetupAccounting and TaxHR & Payroll servicesImmigration ServicesProduct Registration and ImportCompliance and Secretarial ServicesBusiness AdvisoryMore ServicesServices Company Registration Renting Virtual and Serviced Office Business and Import Licenses Corporate Recovery and Insolvency Closing of Company (Dissolution) Land and Property Ownership Shelf Company Local NomineeServices Accounting and Tax Reporting Audit and Review Transfer Pricing Compliance Tax RefundHuman Resource Sub Services Payroll Outsourcing Employer of Record Recruitment and HR Establishment Employment ServiceServices Business Visa Work Permit and KITAS Dependent Visa (Spouse and Family) OtherBusiness Visa Subservices Business Visa Visit Visa Visa ExtensionServices Medical Device Beauty (Skincare and Cosmetic) Food and Beverage Health Supplement Household Product Halal Certification TrademarkServices Legal Consultation Legal Agreement Service Due Diligence and Background Check Company Documents RevisionBusiness Advisory Business Advisory Services ESG Reporting & Advisory Internal Audit Risk ManagementMore Services Market Research and Analysis Local Distributor and Partner Bank AccountMessageSubmit What you’ll get A prompt response to your inquiry Knowledge for doing business from local experts Ongoing support for your business Disclaimer The information is provided by PT. Cekindo Business International (“InCorp Indonesia/ we”) for general purpose only and we make no representations or warranties of any kind. We do not act as an authorized government or non-government provider for official documents and services, which is issued by the Government of the Republic of Indonesia or its appointed officials. We do not promote any official government document or services of the Government of the Republic of Indonesia, including but not limited to, business identifiers, health and welfare assistance programs and benefits, unclaimed tax rebate, electronic travel visa and authorization, passports in this website. More on Business Licenses Starting a Lifestyle Business in Bali: A Simple Guide Read more How to Obtain a Tourism Business License in Indonesia Read more Complete Guide to Getting an Industrial Business License in Indonesia Read more