15 Strategies for Global Business Expansion

15 Global Business Expansion Strategies to Consider

  • InCorp Editorial Team
  • 22 August 2023
  • 5 minute reading time

The global business expansion involves a company strategically expanding its operations beyond its home country. This strategy starts from comprehension before entering international markets, aiming to reach new customers, boost sales, and expand globally.

International expansion has proven successful for companies of all sizes. However, considering that your peers and competitors are also exploring this option, it is essential to recognize the potential and challenges of a global business expansion strategy.

Benefits of Global Expansion for Business 

15 Strategies for Global Business Expansion

Entering global markets presents opportunities to explore new territories, diversify products, and build an exceptional team. Nonetheless, it is essential to acknowledge that this endeavor is challenging and not to be underestimated.

International business expansion opens up new markets for companies. By entering foreign markets, businesses can expand beyond their original customer base and reach a worldwide audience. Such an excellent avenue for business expansion, generating new sources of revenue, establishing brand recognition, and accessing global talent. 

Read more: Why You Should Care About Preparing Growth Plans For Business

15 Strategies To Expand Your Business Globally

To expand your business internationally, recognize growth potential and seize market opportunities. Addressing challenges is equally important. Plan and create a comprehensive international strategy for a seamless transition. Here are strategies for global expansion:

1. Finding the Right Partner

Collaborate with local partners who comprehend the dynamics of the target market and establish a mutually beneficial long-term relationship. Avoid transactional approaches that may harm brand perception in the initial stage of global expansion.

2. Know Your Market

Conduct extensive market research to analyze the Total Addressable Market (TAM) and the Serviceable Addressable Market (SAM). Carefully assess market potential and consider partnering with reliable local experts familiar with promotion and sales channels.

3. Tailor to Your Customers

Understand the market dynamics, language, cultural aspects, and purchasing habits of the target market. Then, tailor your product or service accordingly. Again, working with a local partner can be advantageous in navigating potential challenges.

4. Consider Cultural Disparities

Consider cultural differences beyond language barriers when adapting your product or service for international markets. Adjust your go-to-market strategy to ensure your brand resonates as an insider rather than an outsider.

5. Establish a Diverse Team

Assemble a team of local resources to understand, enter, and expand in the foreign market. Leverage partnerships, alliances, and direct hiring. Connect with leaders in country-specific industry associations for valuable insights.

6. Investigate the Language Skills of Potential Team Members

Prioritize researching the target country’s language proficiency and purchasing power or GDP per capita. Gathering specific data will help assess your product’s likely acceptance or penetration rate in the international market.

Read more: The Advantages of Using an Employer of Record for IT Hiring

7. Ensure Accessibility Across Borders

Guarantee availability across various time zones to provide excellent customer service. Establish remote offices with local speakers in different jurisdictions to address language and response time concerns.

8. Determine Product Value on An International Scale

Instead of using the broad term “international,” focus on identifying regions, countries, or communities where your product or service aligns best. Develop cultural connections and understand unique needs to create a global growth strategy.

9. Understand Customs and Culture

Determine the demand for your product and service in the target country. Then, research comprehensively on the local population’s customs, culture, and desires. Then, effectively communicate using a language familiar to them and expand only after understanding crucial differences.

10. Conduct Market Research

Exercise caution at every step of international expansion. Instead, personally explore the new market, analyze the success or failure of similar products or services, and strategize based on this knowledge.

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11. Engage Firms in Target Countries

Employ firms in those countries to integrate effectively with the target country’s aesthetics and values. Consequently, they can offer valuable insights into local market dynamics and help understand the behavior and preferences of the population.

12. Maintain Brand Standards

Develop a book outlining your brand standards, encompassing your mission, approved logos, and fonts. This internal point of reference guarantees that international partners align with your brand guidelines.

13. Do Your Research

Allocate sufficient time to comprehend the messaging and marketing materials necessary for international campaigns. Then, modify your marketing strategy to suit the particular market by researching, testing, and implementing accordingly.

14. Adjust and Overcome Obstacles

Consider the impact of expanding into a new international market on your current operations. Address linguistic and cultural barriers, adapt to local laws, and anticipate financial hurdles to open accounts in the new country.

15. Familiarize Yourself with Cultural Norms

Research and comprehend the cultural differences in the target markets, and adjust your business plans accordingly. Cultural norms significantly influence the success of a business in different countries.


To achieve global success, expanding your business requires careful planning. It involves assembling an international team. Your company must develop accordingly by researching language proficiency, considering time zones, and defining your products’ value globally.  

Once the company is established, business actors must familiarize themselves with customs and culture, conduct market research, collaborate with local firms, establish brand standards, adapt to challenges, and respect cultural norms.

Another way to do this is by engaging with InCorp Indonesia (formerly Cekindo), who can assist with essential tasks such as business licensing and company registration

By entrusting these details to professionals, you can focus on growing and prospering your business without being burdened by the intricate administrative aspects.

Pandu Biasramadhan

Senior Consulting Manager at InCorp Indonesia

An expert for more than 10 years, Pandu Biasramadhan, has an extensive background in providing top-quality and comprehensive business solutions for enterprises in Indonesia and managing regional partnership channels across Southeast Asia.

Get in touch with us.

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Frequent Asked Questions

Yes, this mainly applies to import and export businesses. Instead of establishing a company, you can use an under-name import service, an importer of record.

It should take between 30 to 45 days.

There are two main types, namely, primary business licenses and non-primary business licenses. The primary ones commonly apply to various industries, such as general and industrial business licenses. Additional non-primary ones are included, depending on the operations of your business. Examples of non-primary business licenses are operational and commercial licenses.

Yes, you must apply for it to be able to issue work permits for your foreign employees. This permanent business license is also a prerequisite for the applications for other business licenses and import licenses.

As their names suggest, the main differences between the three business kinds in Indonesia lie in the businesses and the purpose of their incorporation. Local company owners (PT) must be Indonesian citizens, as even 1 percent of foreign ownership is not allowed. This type of company is not limited to entering any business field, and restrictions on incorporation are not so tight. On the contrary, a foreign-owned company (PT PMA) is open to international investors, but the maximal percentage of foreign shares differs in various business sectors. Contact InCorp to get the most updated information on the Negative Investment List. International investors tend to open representative offices as a first step to understanding the Indonesian market before setting up a limited liability company. This type is used for marketing and promotion activities and needs the right to sell directly and receive income.