How to Hire Local Talent in Batam

Strategies for Hiring Local Talent in Batam

  • InCorp Editorial Team
  • 11 September 2023
  • 5 minute reading time

One crucial aspect to consider when establishing a successful business presence is hiring the right local talent. Batam, a bustling industrial and manufacturing hub in Indonesia, offers a pool of skilled and qualified professionals ready to contribute to your organization’s growth. 

This article will guide you through the essential steps and provide valuable insights into effectively hiring local talent in Batam, enabling you to build a strong team for your business endeavors in this thriving city.

A thriving business hub

European countries have shown a growing interest in investing in Batam City, as indicated by investment realization data in the first quarter of 2023. Eight European countries, including Norway, Finland, Switzerland, the United Kingdom, the Netherlands, Germany, Luxembourg, and France, contributed USD 7.12 million through 55 investment projects. 

European countries rank second in terms of foreign direct investment (FDI) realization in Batam City, after Asian countries. The Head of Batam Indonesia Free Zone Authority (BP Batam), Muhammad Rudi, mentioned that the interest of European investors in Batam City has been increasing, with countries like Turkey, Denmark, and Belarus expressing interest in investing. 

Infrastructure development in Batam City has played a significant role in attracting European investments. The positive impact of this development has led to 6.85% economic growth in 2022. It shows that Batam has and continues to thrive as a business hub that welcomes investment from various parts of the world. 

Batam has been selected as the International Logistics Hub Industry, alongside e-commerce, the aerospace industry, the digital industry, and other sectors. This strategic decision aims to attract regional investments, fostering economic growth and development.

One clear illustration of this is the Nongsa Digital Park, a collaboration between Indonesia and Singapore that encourages the development of the digital industry in Batam by setting up a tech-friendly infrastructure and environment. 

Read more: Manufacturing Growth in Batam: A 2023 Investment Opportunity

The importance of hiring local talent for business success

The significance of hiring local talent cannot be overstated when achieving business success. In the following sections, we will explore several key reasons why hiring local talent is essential for driving business success.

1. Path to redeem incentives

Opting to hire local talent can yield various advantages. Governments often prioritize decreasing unemployment rates and, as a result, provide incentives for businesses that hire from the local labor force. By hiring locally, you not only save costs but also contribute to stimulating the local economy.

2. Improved the company image

Employing local talent shows clients that you care about and actively support the community, setting your company apart from rivals only concerned with saving costs. 

3. Reduced difficulties

Finding individuals that share your company’s values and contribute to its expansion is more likely when you hire locally. It reduces the potential issues that may occur by hiring from other regions with a different culture than the company or the other employees. 

4. A simpler network building

Using a local hiring strategy can simplify your company’s ability to attract dependable employees. Making ties in the neighborhood makes identifying qualified applicants easier when recruiting locally.

Read more: The Advantages of Using an Employer of Record for IT Hiring

How to hire local talent in Batam

How to Hire Local Talent in Batam

Hiring local employees from the Batam region is simple. Whether you are looking for a part-time or full-time position, these tips will help you attract qualified applicants quickly. 

1. Spread the news

Post the job vacancy on many channels to attract more qualified applicants. To increase your visibility, use a platform that automatically disseminates your job listing to various job sites, such as the local newspaper or websites. To prevent receiving applications from applicants outside of Batam, be sure to indicate a preference for hiring residents.

2. Make it interesting

The success of posting on numerous job sites will be further increased by having an engaging job description. Create a listing that stands out. Include a thorough job description and emphasize the fascinating aspects of the position. 

3. Highlight the benefits

Create a welcoming workplace atmosphere by highlighting the benefits of working for your organization in the job description. Consider what makes your business unique and fulfilling. 

Make the work environment engaging, enjoyable, and gratifying for staff. A strong company culture may attract top talents in Batam and make your business a sought-after location for job seekers.

4. Employee referral program

To locate potential applicants within the Batam region, use the networks of your current staff. If your present employees are happy with their jobs, they probably know people with similar interests and aspirations. Encourage your team to recommend qualified individuals and reward them when they do so. 

5. Internal promotion

Give your current workers consideration for the open post. Recognize people who constantly go above and beyond, volunteer for new initiatives, and offer insightful commentary. 

Finding a candidate who meshes well with your team and culture is more likely when you hire internally. Additionally, internal applicants need less training than external recruits because they are already acquainted with your business.


In conclusion, Batam is an ever-growing and thriving business hub. It receives attention from Europe and Asia. By implementing these strategies for hiring local Batam talent, you can maximize your chances of finding qualified candidates who align with your company’s goals and values. 

Aside from taking advantage of these tips, engaging InCorp Indonesia would help your workforce thrive. InCorp Indonesia possesses in-depth knowledge of the industry’s best recruitment and HR services practices, enabling them to identify and attract top talent that aligns with the company’s requirements. 

In addition, InCorp Indonesia also offers comprehensive Employer of Record services, providing a robust framework for ensuring compliance with local regulations and handling administrative tasks associated with staff employment.

Pandu Biasramadhan

Senior Consulting Manager at InCorp Indonesia

An expert for more than 10 years, Pandu Biasramadhan, has an extensive background in providing top-quality and comprehensive business solutions for enterprises in Indonesia and managing regional partnership channels across Southeast Asia.

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According to the Indonesia’s Manpower Law employers can hire the Indonesian talents either under a temporary or a permanent contract.

  • Prohibit any form of discrimination and provide equal opportunity for Indonesians and expatriates
  • Increase the competence of the workers by giving or encouraging job training
  • Follow the procedures of termination (Terminating an employee in Indonesia can be a long, tedious, and expensive process.)
  • Observe the working hours, holidays, and overtime regulations
  • Give mandatory employee benefits including social security and health insurance
  • Withhold only the right amount of income tax on behalf of the employees
  • Follow the wages and other benefits outlined by the law
  • Process the work permits for foreign employees

You will need to have a company that meets your home country’s requirements and agree to a 2-month salary deposit for a fixed-term employment contract.

You will need your employee’s personal documents (KTP, KK, BPJS cards) as well as employee benefits information such as salary and other benefits.